What to expect from Journalism Innovation in 2017?

BREAK THE MEDIAFUELING GROWTH THROUGH INNOVATION

Francesco MarconiMedia Strategist

WHAT TO EXPECT FROM MEDIA INNOVATION IN 2017FRANCESCO MARCONI, AP STRATEGY MANAGER

May 3, 2023 ASSOCIATED PRESS

MEDIA INNOVATION ALWAYS STARTS WITH A

“BAD IDEA”!

TELEGRAPH

"...What was this telegraph to do? Would it transmit letters and newspapers? “

- Sen. George McDuffie,1842

RADIO“Well-informed people know it is impossible to transmit the voice over wires and that were it possible to do so, the thing would be of no practical value.” – Boston Globe, 1865

TELEVISION“The problem with television is that people must sit and keep their eyes glued on a screen; the average American family hasn’t time for it.”

– The New York Times, 1939

INTERNET“The Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.” - Robert Metcalfe, coinventor

of the Internet, 1995

VIRTUAL REALITY“I don't think most humans want to look stupid in a VR headset and they don't want to isolate themselves from the world. I mean, if someone's sneaking up behind me with a baseball bat, I want to know about it, you know what I mean?(…)”– Warren Spector, Game Designer, June 2014

ASSOCIATED PRESS

How to innovate in Media?

KEEP THESE 3 ELEMENTS IN MIND

content distribution platform audience

May 3, 2023 ASSOCIATED PRESS

Distributed content

TRAFFIC ACQUISITION VS SOCIAL SYNDICATION

PUBLISHERS AREN’T POSTING THE SAME STORY IN THE SAME WAY TO EVERY PLATFORM

Publishers tailor their pieces—changing length, art, headline, etc.—to fit each platform.

Source: Tow Center

PUBLISHER'S LINKS AREN’T GETTING AS MUCH ENGAGEMENT AS THEY USED TO ON FACEBOOK

Source: NewsWhip

WARNING: THE DISTRIBUTED MODEL ALSO CREATES ECONOMIC INCENTIVE FOR FAKE NEWS CREATION

Source: Buzzsumo

CASE STUDY: BUZZ FEED

Source: NAYTEV

May 3, 2023 ASSOCIATED PRESS

Messaging and bots

MESSAGING APPS HAVE SURPASSED SOCIAL NETWORKS

Source: Business Insider

RESULTING IN A NEW FORM OF INTERACTION WITH PUBLISHERS: ASKING BOTS FOR 'NEWS'

NBC News WSJ CNN

CASE STUDY: THE ECONOMIST Launched in 2011, Japanese messaging app LINE now has hundreds of millions of users.

The Economist has been using LINE to reach a large audience in regions like south east Asia and India, and now has over 150,000 subscribers on the platform.

Source: Tow Center

May 3, 2023 ASSOCIATED PRESS

Over the Top Content (OTT)

NETFLIX DOMINATES

Netflix has the resources to spend billions on content — both original and licensed. It spent $3 billion in 2014 and $5 billion in 2016.

Source: eMarketer

BUT IT’S A VERY CROWDED MARKET

Source: Business Insider

THE FORMULA FOR A COMPELLING STORY

CASE STUDY: VICE DISTRIBUTING ORIGINAL NIGHTLY NEWS SHOW ON HBO

May 3, 2023 ASSOCIATED PRESS

VirtualReality

VR/AR DEVICE INDUSTRY COULD BECOME BIGGER THAN TV BY 2025

Source: Goldman Sachs

MEDIA COMPANIES ARE RUSHING TO THE SPACE

…and more!

Source: CB Insights

WHAT’S DIFFERENT ABOUT VR?

How it is displayedHow content is captured

DIFFERENT LEVELS OF IMMERSION

REAL LIFE FOOTAGE VS CGI

Source: Empathetic Media

Case study: AP Virtual Reality

Source: AP

Immersive media beyond VR

MEDIA ORGS ARE USING 3D MAPPING TO TELL STORIES

3-D camera combines infrared and high dynamic range imaging to create photorealistic virtual spaces.

COMPUTER GENERATED GRAPHICS ARE BEING USED FOR SCIENCE AND HEALTH VR CONTENT

Source: AP

PUBLISHERS ARE ALSO EXPERIMENTING WITH AUGMENTED REALITY

Live view of a physical, real-world environment whose elements are augmented by juxtaposing a digital element.

Digital experience appears by pointing the phone at a trigger.

Washington Post

Source: Empathetic Media/Washington Post

May 3, 2023 ASSOCIATED PRESS

ARTIFICIAL INTELLIGENCEArtificial Intelligence

GOOGLE, TWITTER, INTEL, APPLE IN A RUSH TO GRAB ARTIFICIAL INTELLIGENCE STARTUPS

Source: CB Insights

USING NATURAL LANGUAGE GENERATION FOR CONTENT AUTOMATON

• 10x increase of content produced in business news.

• Free up journalists time to do more multi-format journalism

Source: Automated Insights/ AP

COMPUTER VISION ALLOWS TO AUTOMATICALLY RECOGNIZE CONTENT, TAG IT AND FIND SIMILAR CONCEPTS

Source: ClarifAI

SMART CONTENT DISCOVERY CAN BE OPTIMIZED WITH AI

Case study: Toutiau is an aggregation app that works with over thousands of publications in China and uses AI to select stories for readers based on reading activity in the app

> 500 million users in 4 years!

RESEARCHERS AND JOURNALISTS ARE USING AI FOR KNOWLEDGE EXTRACTION FROM NEWS ARTICLES

Source: IBM Watson

May 3, 2023 ASSOCIATED PRESS

Internet of things and connect devices

1.9 BILLION DEVICES TODAY. 9 BILLION BY 2018*

* That’s roughly equal to the number of smartphones, smart TVs, tablets, wearable computers, and PCs combined.

Source: Business Insider

IOT UNLOCKS NEW OPPORTUNITIES FOR CONTENT DISTRIBUTION

Wearables Home appliances

Source: AP

VOICE ENABLED MEDIA

Source: AP

SHARE YOU MEDIA INNOVATION IDEAS!SAY HI, @FPMARCONI