What is an ideapreneur

The Ideapreneur

amissingham@me.comamissingham.com

Twitter: amissingham

Tuesday, 18 September 12

What is it?

It’s not on wikipedia...

(it was last week)

What is it?

“I'm not going to lie, I still find the word jarringly self-conscious and I can only utter it with the verbal equivalent of a cringe, but I wholeheartedly support the programme it describes.” (Olivia Solon - Wired)

Who is it?

Hands up who has an idea to improve something that should be better

Who is it?

(maybe that niggles or irritates you, or disrupts what’s already there)

Who is it?

Keep your hands up if you’ve actually done something about it

Who is it?Hands up who has an idea to improve something that should be better

Keep your hands up if you’ve actually done something about it

Keep your hands up if you’ve captured the value that you created

You’re an ideapreneur

If you’re not, you can be.

It’s you if...

You have an idea

It’s you if...

You have an idea

It disrupts

It’s you if...

You have an idea

It disrupts

You create it, alone or in collaboration

It’s you if...

You have an idea

It disrupts

You create it, alone or in collaboration

You capture the value

Better still, you do it again and again and again

So why the new word?

Because it’s not:

A faster horse

An entrepreneur

A businessman or

businesswoman

An intrapreneur

It’s the natural complement of 21st Century advertising

creatives

If you’re not one already,

you will be by the end of the year.

And you need to be...

What is an ideapreneur

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