What I learned at SXSW 2011

What I learned at SXSW

Nerds are cooler than I thought.

Well, except for this one.

Google’s 80’s themed party

There are a lot of them.

6th Street Austin, Texas during SXSW

So these were a necessity.

Twitter Beluga SXSWFoursquare

Or else this would happen.

We were at Iron Works, not Iron Cactus (where everyone else was)

Outlets were a hot commodity.

And so was Shiner Bock.

We found out after we got back it was only 3.4%, which explains a lot

They stalk nerd-celebs.

Faris Yakob: @farischief innovation officer, MDC

Partners

Edward Boches: @edwardboches chief innovation officer, Mullen

Learn from panel discussions like this.

www.fuckedinparkslope.com

And this.

www.youtube.com/user/JibJab

And know that getting “sheenfaced” is just as important.

Weiden Kennedy Party

We didn’t win – but we learned. Lots.

Interactive Awards followed by Foo Fighters after-party

Three key themes

1. Don’t sleep with them and leave ‘em

2. Dennis Crawley is really smart (but not really rich)

3. Real time marketing – duh?!

Don’t sleep with them and leave ‘em

1. Don’t use your fans

2. Be a person not a brand

3. Customer Service is not marketing

Don’t use your fans

Be a person not a brand

Customer service is not marketing

Dennis Crawley is really smart (but not really rich)

1. Set a mission and live by it

2. Use data don’t just collect it

3. Make people’s lives easier

Set a mission and live by it

Use data don’t just collect it

v.s.

http://www.dailyfinance.com/story/foursquare-ceo-dennis-crowley-facebook-places-could-struggle/19603456

/

Make people’s lives easier

Real time marketing – duh?!

1. Create a playbook

2. Nothing is final

3. Influencers (good or bad) care

Create a playbook

Nothing is final

Siegal & Gale’s office window which happens to be across

from Gap Inc.’s office

Influencers (good or bad) care