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This PowerPoint presentation was uploaded in support of a discussion on Facebook AAUW Social Media Task Force Team Page.SM Class: Online Branches and SM tools -- by Louise McLeod The workshop I gave used Women Graduates-USA as the example since we are a totally online organization with face-to-face meetings only once per year
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Use of the Internet and Social Networking as a Tool for Sustaining NFAs
Putting Our “Virtual” Organization Online
Our Online Goals
provide ONLINE RESOURCES relating to our mission and vision create a NETWORK of women who are interested in international issues provide A MEETING PLACE where members could discuss issues create an awareness of the NEED FOR ADVOCACY in the United States about issues that affect women globally be part of an INTERNATIONAL NETWORK of like-minded women (IFUW).
We wanted to
Our Activities
The key ingredient to making that happen is
Our Activities
COMMUNICATION
Preliminary Steps Preliminary Steps
1. Create a Website
2. Create a Communications Network
3. Create Board and Administrative Processes (How will the Board work?)
We needed to
Preliminary Steps Preliminary Steps
1. Created a Website to:Host ONLINE RESOURCES relating to our mission and vision.
Be A MEETING PLACE where members could discuss issues.
Provide ADVOCACY activities in the United States about issues that affect women globally (Program Priorities).
Act as our INFORMATION CENTER for all activities relating to the organization.
Act as our BUSINESS CENTER for some WG-USA administration activities.
What we did
Preliminary Steps Preliminary Steps
On the Website
Who We are and How we Operate
How to Join
Program Priorities and Issues (Advocacy)
Resources and Publications
Links to Other Organizations
Member Center / Member Meeting Place
Preliminary Steps Preliminary Steps
Website Technologies
Standard web pages
Database technologies and programming
RSS Feeds (Rich Site Summary)
CMS (Content Management System)Wordpress
Shopping Cart (online membership payment)
Preliminary Steps Preliminary Steps
2. Established Communications NetworkTypes of Communication
Board and committees to members
Members to board
Member to member
Social Networking
What we did
Our Activities
The key ingredient is our online Membership Database
Communications
From this single database, we can drive all of our membership communications EXCEPT member-to-member and social networking.
Our Activities
Communicating to the Membership
1. Automated e-mail blasts 2. The Flame – our e-newsletter is created right on the website
and sent quarterly
The database can be ‘segmented’ meaning we can target specific groups within the membership with information of particular interest to that group.
Communications
Our Activities
Member-to-Member Communication
1. No direct communication member-to-member.
2. Online discussion groups and blogging software
3. Discussions via Listserv (In development)
Communications
Our Activities
Social Networking
1. Facebook 2. Twitter 3. Linked In
Communications
Preliminary Steps Board Processes
3. Set up Communication Tools and Administrative Processes for the Board
1. Communications: Teleconference and E-mail2. Document Collaboration3. Website Business Center
What we did
Preliminary Steps Board Processes
Communications
1.Teleconference and Skype2. E-mail3. [Web Conferencing] – in development 4. Occasional face-to-face meetings
What we did
Preliminary Steps Board Processes
Online Document Collaboration, Scheduling, Archiving
Google docs Google CalendarDoodle (for meeting time consensus)Drop Box (‘Cloud’ Storage)
Preliminary Steps Board Processes
Our Website ‘Business Center’
1. Membership Database2. Report Writer3. TO DO list4. Nominations and Voting (E-blast mailings)5. Leadership Directory6. Motions and Voting7. E-Newsletter Creator – The Flame
Preliminary Steps
www.wg-usa.org
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