Western Digital - Communication Plans 2013 (Conducted by eBrand Vietnam)

eBrand – Idea for the Western Digital HDD

Communication2013

AGENDA

• Our mission in this document

• Recipe for Integrated solution

• Communication platform (briefly)

• Appendix

Mission of this document

“ To give Western Digital a snapshot about our Integrated Solution to implement a long-term

campaign online. To give WT a direction of communication and reflect on major elements of

the solution. To establish the fundamental for next steps...”

OUR SERVICES WITH “EBRANDOLOGY”

1. Browse the guidelines of marketing and branding (from the clients)

2. Browse the behavior of target users from offline to online

3. Browse the information of competitors and references

4. Run the Creative process, consistent with Branding directions in which Internet tools consulted by experts

5. Submit the final proposal

6. Implement the proposal and activate it online with monitoringprocess

This is the basic process we apply to all branding services provided to clients. We call it “eBrandology”. These 6 steps are:

eBrandology

eB’s Services

Recipe for Integrated Solution

7Private & Confidential – Copyright eBrand Co., Ltd 2009

We had the Exclusive recipes to serve Digital Marketing stakeholders!

8Private & Confidential – Copyright eBrand Co., Ltd 2009

Establish the Online Community (for/ofbrand’s consumers) aka. a space for their Common Interest(s).

Connect it with Social Network(s) and Mobilize it!

9Private & Confidential – Copyright eBrand Co., Ltd 2009

And we Mobilize your Online Community

either!

Synchronize with Social Networks

CONTENT IS THE KING, BUT THINK ABOUT MAKE IT MORE SOCIAL!

Core platform is the macro-site to form a Community of

Consumbers

10Private & Confidential – Copyright eBrand Co., Ltd 2009

And we Mobilize your Online Community

either!

Synchronize with Social Networks

2012

More Real time promotions, more

real time interaction, more content

types, more ideas for engagement

from ONLINE TO OFFLINE and

Mobile-line

A complete model for building

PERCEPTION and forward to

loyalty marketing!

Core platform is the macro-site to form a Community of

Consumbers

11Private & Confidential – Copyright eBrand Co., Ltd 2009

Establish the Online Community (for/of brand’s consumers) aka. a space for their Common Interest(s).

Connect it with Social Network(s) and Mobilize it!

WE WILL SHAPE A CONCEPT TO HIGHLIGHT THE COMMON INTEREST(s) AND LET US BRING BRANDOWNER TO THE HARVEST SEASON.

BUILDING The new generation of community platform

-Build a community sites with Components (01)- Apply a Process (02) of community Development- Apply a set of Guidelines (03) to communicate online- Apply a Activity-models (04) for members developing- Analyze and apply the Patterns (05) to research the community behaviors

-CONTENT IS THE KING and -LET THE CONTENT EXPERTS DO THEIR JOBs.

-DON’T TRY TO UTILIZE OTHERs

-AGE OF SOCIAL ORIENTED CONTENT

Scope of work in DetailsS

ys

tem

/pla

tfo

rm

• Online Community Building

• Develop Microsite/Mobile Platform/Social Channels

• Prepare the Internet infrastructure

• Monitor and maintenance the system

On

sit

e a

cti

vit

ies

• Organize the online activities (membership’s activities, games, affiliate programs...)

• Newsletter system

• Membership programs

• Align with Mobile tools and activities

Br

oa

dc

as

tin

g • Organize the Broadcasting process over Internet (Social Network, Forum seeding, Blogging, Evangelist programs, affiliate programs)

• SEO campaigns

Ad

ve

rti

sin

g • Banner Ads• Affiliate

programs• Facebook Ads• SEM (Google

Adwords)• Email

marketing

An

aly

ze

/As

se

ss • Customized

reports• Data analytics• Member

profiling and activating

“eBrand consults and implements the selected services to accomplish the goals set by clients!”

Consult client to build an Communication Platform in Long term vision

Create a proposal ort-term with Integrated Solution

Implement – Monitor – Assess – Modify (as the approved plan)

Communication Platform

& implementation at glance

15Private & Confidential – Copyright eBrand Co., Ltd 2009

01. “We are the MEN who keep the HDD

as a treasure. The dream about it is about “FASTEST”. The nightmare about it is “not-SAFE” (with the data)”

Story of WT HDD users

02. “The HDD is important because it is the

place I store our RICH-MEDIA content (the product from/for my mind to work”. By the way, I am a Designer/Architecture/Gamer (or both). I love IMAGINATION.

03. “I am ME. Strong characteristic”

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01. “To be more different in communication”

Issues and demands from WT HDD

02. “To be more Emotional in communication”

This is what we lack of now

03. “To find an Experienced Digital Agency

to cascade a longterm vision communication”

After a long journey of ideas searching

We present to you the

“Western Sheriff - The man responsible for Fast Safety”

His duty is to keep safe the Data of MEN

(with good mind of imagination and

strong characteristic). He is very Fast and a

real man of Responsibilities.

And besides,

We present to you the

“Western Sheriff - The man responsible for Fast Safety”

...He is like “a-Casanova” (built from novels and films). And the Western world is a

rich material for content creator as

well as the ideas for activation.

How Western Sheriff can help?

-With a platform to support the HDD users “Fast to be safer”, he can share many things. Many users want to be like him (with Sheriff Badge), they will give a hand to form a community.

-With a mobile platform, HDD-issue-owner can quickly reach him (the mobile app) to be supported. (The old story: “...My HDD die, I cannot access Internet How I can be supported? It is solved now”

-With a gamification model like this, a lot of content can be integrated from site to Social Networks to connect the Gamers/Designers/Architectures.

20Private & Confidential – Copyright eBrand Co., Ltd 2009

With a green button from Western Digital, we will WOW you with how to implement this very

Different platform of communication!!!

Waiting for your signal...

Appendix

Content producing and mobile platform showcase

We are content expert. We are apps building experts

http://apps.ebrand.vn

EXCLUSIVE content expert

http://media.ebrand.vn

mPier mobile platform will differentiate

the community of consumers!!!

Available for Android & iOS

WH-QUESTIONS

CONTACT USAccount Team

eBrand Co., Ltd.

[A] 339/46 Le Van Sy, Ward 13, District 3, HCM, Vietnam.

[T] (+84.8) 3526 4554

[W] http://www.ebrand.vn

[E] khanhpl@ebrand.vn - Account Manager

huyenntk@ebrand.vn

thutna@ebrand.vn

“Life is a miracle initiated from a simple movement. So is that

you contact us now!”