Webtrends Presentation

Inetasia Solutions Profile• Founded in 1999, Inetasia is a leading independent Asian Internet consultancy

• WebTrends Distributor for South East Asia, Hong Kong, Macau and China

• Gomez Distributor for Singapore, Hong Kong, Thailand, Malaysia and China

• Located in Bangkok, Hong Kong, Singapore, Kuala Lumpur & Shanghai

• 50 professionals located throughout Asia

Introduction

Inetasia is a new breed of Internet consultancy

specializing in New Media!

• Build

• Market

• Analyze

• Monitor

Regional Footprint

Representative Clients

WebTrends

• Pioneered the industry in 1995• Overall market leader with 2x

market share of the next largest competitor

• Global operations – over 275 employees and growing

• More Enterprise On Demand customers than any other vendor

• Co-location facility and redundant data centers

ANALYZE

Understanding your audience

Challenges Marketing Faces Today

Web analytics is expanding to meet the need

Sources of Visitors

• Getting the right audience to your website.

DMPrint

Banner AdsEmailSearch

MobilePodcastRSS

Relationship Marketing: Taking Action

Tracking visitors with WebTrends

• Each action from a visitor on your site provides feedback that WebTrends can track.– Pages that they came from– Links that they have clicked on your site– Downloads– Point of exit– Conversions & Sales

Measure all your campaigns consistently

Optimizing Campaign PerformanceEffectiveness Efficiency

•Reach and target the “right” customer•Optimal channels•Relevant message•Desirable offer

•Reach a large number of people•Cost effective manner

Key Performance Indicator Key Performance Indicator

•Conversion •Return on investment

eDM

Clickthrough

HTML Email WebTrends Website

eDMEffectiveness Efficiency

•Segment visitors •Volume of opt-in visitors•Cost/effort to create targeted offerings

Key Performance Indicator Key Performance Indicator

•Clickthroughs•Unique visitors•Orders•Conversion (orders/ unique visitors)

•% of total revenue•Cost/ visitor•ROI

Optimizing Search Performance

Optimizing Search PerformanceEffectiveness Efficiency

•Rank & relevance of your search terms

•Cost per click•Value of visitors

Key Performance Indicator Key Performance Indicator

•Clickthroughs•Unique visitors•New visitors•Conversion (orders/ unique visitors)

•Value (Revenue)•Value/ click•Cost/ click•ROI

Know your customers, build relationships

Examples of segmentation

• Geographic– Region– Country– City– MSA/DMA– Climate – Urban, Suburban, Rural

• Demographic– Age– Gender– Income– Marital Status– Occupation– Education– Nationality/Race

• Psychographic– Lifestyle type– Personality type– Attitudes– Values– Beliefs– Opinions

• Behavioral (web focus)– Occasions– Usage (New vs. Returning)– Loyalty– Benefits sought– Type of user (Business vs.

Technical, Home vs Office)– Recency, Frequency, LTV

Segmentation – Examples of Custom Segments

• While the possibilities for defining custom segments vary from site to site, here are some examples of how WebTrends customers have segmented their audiences:– Newsletter Subscribers (Y/N)– Frequent Flyers (Y/N)– Gender (Male/Female)– Occupation/Profession (Doctor, Nurse, Student, etc…)– Income ($50k-$74.9k; $75k-$99.9k; $100k-$149k; $150k + above)– Age (25-34, 35-44, 45-54, 55-64 years)– Recreational (shopping for fun) vs Non-recreational Shopper– Satisfaction level/index (very, highly, not at all)– Support content (satisfied vs dis-satisfied)

Inside WebTrends

Performance Dashboards to prove and improve your results

Segmentation

Campaigns Reports

Search Engines Reports

Scenario Analysis

Path Analysis (Forward & Reverse)

Dashboards

Merchandising Dashboards

Why WebTrends?

WebTrends is easy to use

• Custom reports

• User friendly visual charts and graphs

• Integrates with Microsoft Excel for easy viewing and combining data

How can WebTrends help me?

• Getting the right audience to your website.

• Real-time reporting

• Laser Targeted vs. Shotgun approach

• Allocating the right budget

• Making the right decisions at the right time.

WebTrends Products & Services

Software – WebTrends Service – WebTrends On-Demand

•You own the software•Allows for integration with other data sources•Requires IT/Administrator resources•Standard web server log files and SmartSource Data•Collector log files

•Hosted version•No hardware or software to purchase•Lower IT requirements for maintenance and administration•SmartSource Data Collector log files only

•You can migrate from one to another.•SDC tagging is the recommended way to capture your web analytic data.•It’s more accurate and offers the greatest flexibility.