Website health check

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Website effectivenessDecember 2013

What does your website need to be doing for you and your supporters, and how do you know when it's letting you down?

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Claire Lowe @lowecl

Neil Gunn@nearly_gone

December 2013

What does your website need to be doing for you and your supporters, and how do you know when it's letting you down?

Website effectiveness

Digital strategy

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1. Decide what your site is for – write a core strategy2. Understand what you’ve got – do an audit3. Know your audiences and what they want4. Create a content strategy5. Define your KPIs6. Test and optimise7. Create clear roles & responsibilities for

contributors8. Set up a workflow9. Define web guidelines & standards10. Train your contributors

10 key steps

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1. What is your website for?

“the most inspiring authority on endangered wildlife & habitats conservation that helps educate people in the UK to take action”

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5. Define your KPIs

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6. Test and optimise

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7. Clear roles & responsibilities for contributors

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f 8. Set up a workflow

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9. Define your web guidelines & standards

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s10. Train your contributors

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Website effectiveness

What does your website need to be doing for you and your supporters, and how do you know when it's letting you down?

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Website effectiveness

What does your website need to be doing for you and your supporters, and how do you know when it's letting you down?

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kGot questions?