WebRTC: It's NOT About The Minutes

WebRTC:It’s NOT Aboutthe Minutes

Wednesday, October 16, 13

CAN YOU SPEAK MAGIC?

2Wednesday, October 16, 13

Ben Klang

Making a buckCharging by the Minute is Hard

...and Getting Harder

THE PROBLEMS

Price Minimization

THE PROBLEMS

Price MinimizationService Homogenization

THE PROBLEMS

Price MinimizationService HomogenizationSexiness Boringization

PRICE MINIMIZATION

1995 PRICE-PER-MINUTE

TODAY’S PRICE-PER-MINUTE

SERVICE HOMOGENIZATION

WHO’S WHO OF DEAD VOIP

•78 Companies Checked

•78 Companies Checked•21 Websites Down/Gone

•78 Companies Checked•21 Websites Down/Gone•How many more silently failed?

SEXINESS BORINGIZATION

SERVICE COMMODITIZATION

http://mspmentor.net/acquisitions/hosted-voip-acquisition-warwick-valley-telephone-buys-alteva

SERVICE COMMODITIZATION

17http://www.zacks.com/stock/news/97333/jcom-on-acquisition-spree

“Last year, the company made six acquisitions related to cloud-based services.”

“The company executed three more buyouts early this year. The aggressive buyout strategy of the company will consolidate its global leading position in the virtual PBX market.”

GIVING UP

THREE OUTCOMES

Buy or Be Bought

THREE OUTCOMES

Buy or Be BoughtTread Water

THREE OUTCOMES

Buy or Be BoughtTread Water

Give Up

FOURTH OPTION:

INNOVATE

INNOVATION

INNOVATION•Change Business Model

INNOVATION•Change Business Model•Switch from selling minutes to seats

INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones

INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different

INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”

INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”

INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”•Specialization

INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”•Specialization•Highly targeted products and services

INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”•Specialization•Highly targeted products and services•Vertical Integration

INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”•Specialization•Highly targeted products and services•Vertical Integration•Deliver things that others can’t

Case Study

CASE STUDY

•Commoditized Market: Home Remodeling

CASE STUDY

•Commoditized Market: Home Remodeling•No players in market with more than a single-digit share

CASE STUDY

•Commoditized Market: Home Remodeling•No players in market with more than a single-digit share•Industry reputation for low quality, poor service, unhappy customers

CASE STUDY

CASE STUDY•Built 100% customERP package

CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service

CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service•Call center automation

CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service•Call center automation•Confirm appointments with consumer

CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service•Call center automation•Confirm appointments with consumer•Match qualified reps with leads

CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service•Call center automation•Confirm appointments with consumer•Match qualified reps with leads•Click-to-call for agents

CASE STUDY

CASE STUDY•$75MM in 2011

CASE STUDY•$75MM in 2011•$172MM in 2012

CASE STUDY•$75MM in 2011•$172MM in 2012•130% three-year growth

LET’S TALK ABOUT US

WE HAVE THE TOOLS

...BUT WE SELL THIS

WHAT SHOULD WE BUILD?

“Communicating isn’t going to be what you’re doing - it’s what you’ll

be doing while you’re doing something else”

- Geoff HollingworthEricsson Head of AT&T Foundry

Example RTC Apps

3 Examples

1. Incident Response

INCIDENT RESPONSE

INCIDENT RESPONSE•Timely, Contextual Information

INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users

INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication

INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups

INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)

INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)•Federate with external services

INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)•Federate with external services•Incident recording/logging

INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)•Federate with external services•Incident recording/logging•“Lessons learned” and process improvement

INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)•Federate with external services•Incident recording/logging•“Lessons learned” and process improvement•Links from/to issue tracking systems

2. Medical Records Management

MEDICAL RECORDS MGMT

MEDICAL RECORDS MGMT•Automate Medical Claims

MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication

MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website

MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics

MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics•Cross-check against caller location

MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics•Cross-check against caller location•Call recording/transcription

MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics•Cross-check against caller location•Call recording/transcription•Medical advice given to patient automatically added to patient file

MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics•Cross-check against caller location•Call recording/transcription•Medical advice given to patient automatically added to patient file•Auditing/Service Quality Assurance

3. Live, Anonymous Matchmaking

http://funnydate.com/have-a-chat

FunnyDate

SHErlock22FemaleMaleOakdale

Books, Moustaches, Puzzles

Captain Beard 23

MaleFemale

Springfield

Books, Moustaches, Puzzles

USERNAMEAGE

GENDERSEEKINGCITY

MATCHINGINTERESTS

LIVE, ANONYMOUS DATING

FunnyDate

LIVE, ANONYMOUS DATING•Safe Introductions

FunnyDate

LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity

FunnyDate

LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers

FunnyDate

LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers•Low friction interfaceenables users to connect in real-time

FunnyDate

LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers•Low friction interfaceenables users to connect in real-time•Silly video tricks used to break the ice

FunnyDate

LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers•Low friction interfaceenables users to connect in real-time•Silly video tricks used to break the ice•...or even add more anonymity

FunnyDate

LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers•Low friction interfaceenables users to connect in real-time•Silly video tricks used to break the ice•...or even add more anonymity•Negligible operating costs relative to traditional telephony

FunnyDate

Find your niche

Deliver what people wantrather than billing for what

they don’t

WE HAVE THE TOOLS

STOP BUILDING THIS

BUILD THIS

adhearsionconf.com

http://mojolingo.com@MojoLingo

@bklangbklang@mojolingo.com

http://mojolingo.com@MojoLingo

@bklangbklang@mojolingo.com

WebRTC: It's NOT About The Minutes

Technology

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Practical webRTC - from API to Solution - webRTC Summit 2014 @ NYC

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WebRTC Islands

Kranky Geek WebRTC 2015 - What's next for WebRTC?

Webrtc Tutorial

Web Call Server - Specification - Streaming Video WebRTC ... · WebRTC Audio Calls, SIP, Messaging WebRTC Video Calls Flash Video Calls WebRTC Broadcasting Function Description Purpose

Kranky Geek WebRTC 2015 - Beyond P2P: Video routing in WebRTC

WebRTC Workshop - What is (and isn't WebRTC)

webrtc guide

What is WebRTC?hancke.name/webrtc/mozilla-webrtc-munich.pdf · 2015. 1. 9. · WebRTC == Ford Model T of VoIP commoditize. concentrate on UI/UX. WebRTC – the API. GetUserMedia RTCPeerConnection

TADSummit Comverse WebRTC, WebRTC is for telcos too. Today!

WebRTC presentation

WebRTC Reborn - Cloud Expo / WebRTC Summit

MWC Barcelona WebRTC Meetup 2015 - Scaling WebRTC with Media Servers

Lisboa WebRTC - May 21, 2015 - Intro to WebRTC

Profit From the WebRTC Revolution - TMCnet · Profit From the WebRTC Revolution The WebRTC Conference and Expo focuses on a revolutionary new communications standard called WebRTC

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