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http://www.surefiresocial.com Step-by-step presentation on landing page optimization to boost your website conversion rates and turn traffic into sales.
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Killer Landing Pages That Boosts Leads
Accelerate Your Website Traffic and Maximize Your Lead Conversion
1/18/2011
I. Website StrategyII. Generating TrafficIII. The Art of ConversionIV. Introduction to Landing PagesV. Website StructureVI. Landing Page Design and OptimizationVII. Analytics, Measurement and Tracking
The Agenda for Website Conversion Success….
A Website Should Act as a 24/7 Sales Team…
• Establish Credibility• Visitor-Focused Content• Strong Call-to-Action• Simple Navigation/Design• Marketing “Hooks”
To take away the risk of buying and build trust with your website visitors.
But First, You Need to Generate Quality Traffic…
• SEO• PPC• Social Media• Email Marketing• Article Marketing• Link Building
Online marketing strategies give your website more authority with popular search engines…
People are using search to solve problems...your website should give them the answer…
You Must Also Establish Authority with Your Target Audience…
Conversion is the Process of Turning Traffic into Leads…
Directly to your CRM System!
When Incorporating Landing Pages into Your Site Structure…
Think of popular search queries being used by your target market…
• Internal Website landing pages• Home page• Product/Service page
• Geo Landing Pages• Local areas
• Stand alone landing pages• Events• Promotions• Special Offers
Product/Services Landing Page
Renewal By Andersen Landing Page for Product and Service Promotion
Call to Action
Geo-Targeted Landing Page
Landing page targeted for “San Francisco Window Replacement”
Geo-Targeted keyword phrases at the footer of each page
Call to Action
Stand Alone Landing Page – Special Offer
Call to Action
24 hr. Emergency Service Special Offer
Design and Structure Your Landing Page for Conversion…
Bring in Traffic with SEO Optimization…
Geo-tag keyword and service keyword in title
Anchor text and keywords in Content
Keep Traffic On Your Landing Page with “Hooking” Content and Design
• Remove distractions• Stay focused on
benefits• Keep it Short
• Bullets• Bold headlines
• Skip the local jargon• Prompt visitor to act
• Use motivational words
Covert Traffic with Clear Calls to Action…
Contact Information
-Phone Number
Request a Quote or Free Estimate
Free Educational Download-Ebook-Newsletter Update
Track and Monitor the Effectiveness of Your Landing Page…
• Visitor Segmentation• Traffic Sources• Content• Navigation
Goals: Are Visitors Taking the Desired Action?
Step 1: Set-Up Goals Step 2: Configure Goals
Step 3: Monitor Conversion Rate
Landing Page Testing will Allow You to Reach Your Conversion Goals…
A/B Split Testing
Test the experiment of 2 or more entirely different versions of your landing pages.
Multivariate Testing
Test experiments within a single page and identify the impact of each individual change.
On-Page Testing Variables…
Multivariate Testing
Test experiments within a single page and identify the impact of each individual change.
Free Download Button
Request a Quote Button/Form
Headline/Page Title
Content
Once Your Landing Page is Optimized…
Conversion Tracking: Helps you meet your specific goals
Bring in Maximum Conversions, Quickly, with a Paid PPC Program
Landing Page Conversion Success: Check-List
I. What are the goals of your website?II. Generating Quality TrafficIII. Bring visitors through your conversion funnel IV. Landing Pages allow traffic to “take action”V. Design and Structure your page for quick, and
easy conversionVI. Monitor and Track Goals of Landing PageVII. Optimize using different types of testing methodsVIII.Implement a PPC campaign to determine cost per
conversion
surefiresocial.com/request-estimate-marketing
What is your current cost per lead?
Not Sure? Allow us to Evaluate Your Website and Online Marketing Outreach.
Visit the URL Above and Sign Up for a free estimate to increase your website conversion and grow your online
community.
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