Webinar impact of social networking on ece community

Who are your friends really?

Is there a positive side to social media?

Who is reaching out to market to kids and teens?

What are the risks that all social network users face?

How do you separate your workplace from your personal on-line activities?

How can you help to protect children and young adults?

Is there a

positive side to

social media?

(Yes)

Services like these do add value to our lives

• Facebook• MySpace• Twitter• Blogging• LinkedIn

• Foursquare• Yelp• Google Buzz• YouTube• Flickr• Tumblr

http://fanpagelist.com

VkontakteSocial network service in Russia, Ukraine, Belarus, and Kazakhstan. Has features like YouTube, Pandora, and MySpace all rolled into one, with an interface highly reminiscent of Facebook

OrkutIn Brazil and India, Google's Orkut ranks as the most visited social networking destination out-pacing Facebook

Happy FarmChina and Taiwan's Farmville, 23 million daily active users

QQPopular free IM program in Mainland China, number of simultaneous online QQ accounts exceeds 100 million

Randall Munroe of the webcomic XKCD

2007 versionhttp://xkcd.com/256

2010 versionhttp://xkcd.com/802http://xkcd.com/802_large

Who is reaching

out to market to

kids and teens?

hi5 delivers a fun, expressive, and interactive entertainment experience to millions of users around the world.

Available in over 50 languages, the site features localized games, virtual goods

Uses hi5 Coins, a global virtual currency supporting over 60 payment methods and 30 currencies worldwide.

http://www.hi5networks.com/

SocioPath Launch Wraps Up at GDC Online 2010 (Oct 12, 2010)

Presentation to social media game developers and publishers

SocioPath is the "Anti-Social Networking Platform for Social Games"

See 'Secrets Revealed: Exploring the Next Generation Online Gaming Platform'

Nobody knows the youth market better

Connects with millions of young consumers online through highly trafficked websites and premium original web programming.

Broadcasts Gossip Girl, Vampire Diaries, Sisterhood of the Traveling Pants, and Private

In June 2010 Alloy Digital Network had 16.9 million unique visitors

http://www.alloydigital.com/

http://www.alloytv.com/index.vm

The world's largest online ad sales rep firm.

We exclusively represent over 300 leading web publishers and offer integrated media and promotional programs to Fortune 500 brand advertisers

GN KidsRepresenting many of industry’s well known, online brands for reaching boys and girls ages 3-14, incld Disney Channel, Nick.com, Cartoon Network and Yahoo! Kids

Summer Recreation Drives Millions to Gaming and Teens Sites (July 28, 2010)

Social Networking Ranks as Fastest-Growing Mobile Content Category (June 2, 2010)

Internet Users Age 6-14 in Brazil Spend 60 Percent of their Online Time on Entertainment and Communication Sites (June 30, 2010)

92% of U.S. 2-year-olds have Online Record(Oct 2010)

What are the

risks that all

social network

users face?

(and there are

many)

Twitter Phishing Attack Spreading via Direct Message (Feb 20, 2010)

Facebook Accounts Hacked; 1.5 Million Login IDs For Sale? (April 23, 2010)

Google Asking Buzz Users to Confirm Contacts (April 6, 2010)

Foursquare's privacy loopholes (March 25, 2010)

Koobface (Facebook anagram) is a worm targeting Windows users of social networking sites like Facebook, MySpace, and Twitter

Koobface attempts to gather sensitive information from the victims such as credit card numbers

Let’s watch ...

http://www.youtube.com/watch?v=q7xzsHLHSfc

“Don't be surprised if a criminal compromises your or one of your colleague's personal social networking accounts to retrieve the E-mail addresses of some of your friends, and then uses that information to spoof an E-mail to you or your colleague at work. ”

Steven R. ChabinskyDeputy Assistant Director, Cyber DivisionFederal Bureau of Investigation in speech March 23, 2010

My pet peeve

Do you post on Twitter or Facebook where you are ... or plan to go

Foursquare’s business model

Facebook's "Places" Geo-tagging Service raising serious privacy concerns; Could show strangers where you are ... and your Kids

Keep it quiet and post later or turn off services like Facebook Places

What about the

separation of

workplace and

personal on-

line activities?

Password Security – don't share between work accounts and Social Media sites

Web Publishing – if you blog, have both a work blog and personal blog

Computer Use – do you keep the churches checkbook on your work machine, do you use a work email to send out mass mailings for "non-official" use

Relationships with vendors – don't use for personal gain

Student-Teacher-Coaches Relations On-line◦ Should you "friend" students on Facebook

◦ Use online classrooms on sites such as Blackboard or forums within a school district’s website rather than public SM sites

◦ Follow policy from Administration or School Board

◦ Create Friend Lists, then customize privacy levels for different information and content you include on your Profile. See Back to School: Tips for Teachers on Facebook (Sept 2009)

How can you

help to protect

children and

young adults?

Free ebook for Online Teens (Sept 2010)

Own Your Space - Keep Yourself and Your Stuff Safe Online is written for computer and Internet savvy "tweens" and teens and their parents or educators

250 PAGES

To download either the entire book or individual chapters, go here:

http://goo.gl/hW5u

Chapter List for Own Your Space

Chapter 01 - Protect Your Turf Chapter 09 - Browsers Bite Back

Chapter 02 - Know Your Villains Chapter 10 - Private Blogs and PublicSpaces

Chapter 03 - Nasty Ware Chapter 11 - Going Social

Chapter 04 - Hackers and Crackers Chapter 12 - Friends, Creeps, andPirates

Chapter 05 - Taking SPAM Off theMenu

Chapter 13 - Any Port in a Storm

Chapter 06 - Cyberbullies Chapter 14 - Look Pa, No Strings

Chapter 07 - Phishing for Dollars Chapter 15 - Getting Help

Chapter 08 - Safe Cyber Shopping Chapter 16 - Tweaks

8 tips for Explaining to Your Children How To Protect Themselves on Internet (Aug 2010)"you can’t protect them against all Internet dangers, but you can certainly teach them how to protect themselves."

Beware These Social Networking Pitfalls For Kids (Sept 2010)"Quick: What's the legal age required for someone to create a Facebook account?"

8 tips for Explaining to Your Children How To Protect Themselves on Internet (Aug 2010)"you can’t protect them against all Internet dangers, but you can certainly teach them how to protect themselves."

Beware These Social Networking Pitfalls For Kids (Sept 2010)"Quick: What's the legal age required for someone to create a Facebook account?"

It's 13!

Facebook Safety Center

Sophos's recommendations for Facebook settings

Facebook Newbie | Good Practices◦ Be careful of stuff sent to you, even by people you

respect (their Facebook account may have been hacked)

◦ Limit or eliminate access to games and plugins

◦ Think before you click

Phishing◦ Tried and True – but new for them

Used Console Sales◦ Selling banned consoles is a popular on EBay

'Free' Programs ◦ Asked to fill in a survey (handing over personal

information) in return for a non functional program.

Big name, Big target◦ When hot programs come out (Halo Reach)

scammers will be using it as bait

http://sunbeltblog.blogspot.com/2010/10/popular-gaming-scams-you-should-warn.html

"Stop Think Connect" - public education campaign

Campaign spearheaded by the National Cyber Security Alliance, the Anti-Phishing Working Group (APWG), countless government agencies (including the Department of Homeland Security), and companies such as Microsoft, Google, PayPal and Facebook.

Music video PSA (starring Jay Wise and local Massachusetts school kids)

SANS Internet Storm Center is focusing on ways to Secure the Human

Children, schools, and young friends (Week 2)10 -Safe browsing for pre-teens11 -Safe browsing for teens12 -Social media usage13 -Online bullying14 -Securing a public computer15 -What teachers need to know about students16 -Securing a donated computer

Co-workers (Week 4)24 - Using work computers at home25 - Using home computers for work26 - Sharing office files27 - Use of social media in the office28 - Role of the employee29 - Role of the office geek30 - Role of the network team31 - Tying it all together

What to do if someone cyberbullys your child: ◦ Act immediately by letting them know you can and

will help

◦ Acknowledge the pain. Affirm what happened isn’t right and that they’re not at fault

◦ Tell your kids not to respond or retaliate, but save any evidence for authorities

◦ Block anyone whose behavior is inappropriate or threatening

◦ Report the problem. Consider reporting fellow students to the school. Report bullying on a website where the abuse occurred

Parents and Educators CyberbullyingSurvey - Executive Summary

Develop and implement a formal policy for the school

Provide training on how to address cyberbullying for faculty and staff

Provide education for students and parents on:◦ What cyberbullying is and how it works

◦ How to help kids avoid cyberbullying

◦ What to do if a child is a cyberbully or is being cyberbullied

Parents and Educators CyberbullyingSurvey - Executive Summary

Va. may limit student-teacher contact on web (Jan 2011)

Virginia Board of Education votes in Feb 2001 to establish the state's policy for how students and teachers can interact via text-messaging, social networking, and online gaming. In a nutshell: they can't.

28 page proposal - Proposed Guidelines for the Prevention of Sexual Misconduct & Abuse in Virginia Public Schools

Girl Posts Birthday Invitation on Facebook, Gets 21000 RSVP’s (Sept 2010)

Like any other tech savvy 14-year-old girl, Rebecca J. decided that the best way to get the word out about her 15th birthday party was to put out an invite on Facebook

Except, Rebecca didn’t just send out the invitation to her friends, she accidentally sent it to the entire Facebook community

Within a short time, more than 21,000 people RSVP’d to the event

New “OMG Guy” Clickjacking Attack Spreads on Facebook (Sept 2010)

Facebook scam involves a status update containing a link with the words: “OMG This GUY Went A Little To Far WITH His Revenge On His EX Girlfriend”

When you click the link, you are taken to a fake captcha mechanism that tricks you into “liking” the content and spreading it on your profile

Sydney Dalton, Bieber Fever And The New Cyber Bullying (Aug 2010)

Teenage girl who had a crush on teen pop sensation Justin Bieber

Posted YouTube video she was "over" him

Video went viral, Dalton became Public Enemy #1 to the Bieber Army

Criticism quickly turned to threats

Long term, Dalton must deal with fact that her name and reputation is attached to story

Target to Sell Facebook Credits as Gift Cards in Stores (Sept 2010)

Facebook extends tentacles into the physical world

Facebook Credits gift cards are sold in Target stores in $15, $25, and $50 denominations

Cards allow purchase of virtual goods on Facebook, including popular games such as Farmville

The Internet is fun but also dangerous

People don’t know what they do and can easily be duped

The more cool stuff, the more risks

Updates should be applied religiously.

Browsing to a site (ANY site) can infect your computer

Source: Safe Computing Tips For All

You need to review and look at your various social media account settings

Be aware that what you post is there for everyone to see◦ bad folks to gather and sell

◦ Google to cache

◦ Library of Congress to archive (April 28, 2010)

Adults need to help educate and raise awareness for our youth

If needed, just WALK AWAY from Social Media

Get this presentation online:◦ http://www.slideshare.net/vcv1/

Reputation Defender Blog◦ http://www.reputationdefender.com/blog/

Krebs on Security◦ http://krebsonsecurity.com/

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