Webinar: Impact of iOS 8 on App Marketers and App Developers

A Brief About OpenXcell Technolabs

• OpenXcell Technolabs is an ISO 9000:2008 certified company located in India and USA

• We are a big team of enthusiastic Designers, Developers and Managers

• We have strong hold in Mobile App Development, Game Development, Web Development, E-commerce Development and Enterprise Systems

• We have delivered quality solutions to our worldwide clientele

• AppN2O as a prominent app marketing service provider

is thoroughly dedicated towards serving the finest app

marketing and monetization strategies for your app.

• AppN2O is a subsidiary of OpenXcell Technolabs Pvt.

Ltd.

• AppN2O has teamed up with various developers to

promote their app and optimize the ROI

• For more details please visit us at www.appn2o.com

A Brief About AppN2O

Introduction & Agenda

• The Global App Economy

• Performance of iOS8 & iPhone6 / 6Plus

• Features of iOS8

• Behaviour of iOS8 on today’s apps & recommendations

• Opportunities with iOS8

• Effect on app marketing

• Conclusion

• Q & A

Growth in the Global App

Economy - 2014

The Global App Economy

Source: App Annie

Emerging Markets Drive Download Growth

Source: App Annie

Established Markets Lead Soaring Revenue

Source: App Annie

Evolving Market Dynamics at the

App Store Level

Source: App Annie

Performance of iOS 8 and

iPhone 6 & 6 plus

iOS 8 Adoption

Source: Mixpanel

iPhone 6 & 6 plus Adoption

Source: Mixpanel

iOS 8 Comparison

Source: Fiksu

iPhone 6 & 6 plus Comparison

Source: Fiksu

Features of iOS8

All New Features of iOS8

• Photos, Messages, Design, QuickType, Family Sharing,

iCloud Drive, Continuity & Spotlight

• 4000 new APIs such as HealthKit, HomeKit, TouchId etc,

and many other new frameworks

• Spritekit, SceneKit & Metal

• Swift – a New programming language

Photos

• With this new update, iOS8 now allows users to search,

edit and also upload it on the iCloud Photo Library.

Image Courtesy: Apple

Messages

• Messages in iOS8 makes it

easy to add your voice,

video, location and you can

also label your conversation.

• You can also browse

attachments like you browse

photos and videos before.

• You can also send multiple

photos in your conversation.

Image Courtesy: Apple

Design

• In iOS8, Apple majorly focused on UX which improves

overall interactivity. It allows users to use helpful

shortcuts for like Messages, Mail, Calendar, Reminders,

Third party apps from their notification banners where

they can quickly reply without even leaving the current

screen.

Image Courtesy: Apple

Quick Type

• In iOS8, developerscan develop third partykeyboards and usercan choose theirfavorite input method orlayout system wide.

• iOS8 will automaticallypredict your text ifyou’re writing email toyour colleague orchatting with yourfriends.

Image Courtesy: Apple

Family Sharing

• You‘re now allowed to share your purchases from iTunes,

iBooks and Appstore to your family (*Upto 6 people).

Enable “Ask to Buy” to add permission before making

purchases for your kids. Also share photos, family

calendar, share your locations and locate family member's

iPhone.

Image Courtesy: Apple

iCloud Drive

• User can work on any files from anywhere. This means

user can work on any files from iCloud to any Device and

it doesn’t matter if its your Mac or PC.

• It can simply drag your files from your Mac or PC to

iCloud device folder and to iCloud enable device. Users

can access edited documents from any devices.

Continuity

• In iOS8, you can write an email on your iPhone which

you can pick up from your iPad and it is enabled

automatically using your iCloud account.

• Use Handoff with favorite apps like Mail, Safari, Pages,

Numbers, Keynote, Maps, Messages, Reminders,

Calendar, and Contacts. And developers can build

Handoff into their apps now, too.

• You can now also make and answer phone calls from

any of your iOS device if its in same Wi-fi

• You can also text from your iPad or Mac by clicking

phone in apps like safari, contacts or calendar

• Now your iPad Or mac can connect your iPhone’s

personal Hotspot if your iPhone is close by.

Continuity

Spotlight

• With this new update, iOS8 now allows users to find

things from wikipedia, News, Nearby Places, iTunes

Store, Appstore, iBook Store, Suggested websites,

Movie Showtimes and works in safari

4000 New APIs

• The new iOS8 sdk reveals around 4000 new APIs which

includes new frameworks, greater extendibility and most

notable APIs like HealthKit, HomeKit, TouchId and many

others which makes code more secure and improves

performance.

Spritekit, SceneKit & Metal

• With this release of bold gaming technologies, Apple

allows developers to develop high performance, battery

efficient games from A7 & A8 chips.

Swift – a New programming language

• Swift makes is easier for developers to write next

generation apps for iOS and Mac.

• Its faster than Objective C proven by Apple with one of

the common search algorithms having around 10.000

integers found in Graph using depth first algorithm.

• It looks like 2015 will be the year of Swift since the User

guides, online resources, third party code snippets are

still in progress. No worries!!! You can add Objective C

code with Swift and Objective C isn’t going anywhere.

Behavior of iOS8 on today’s

apps & recommendations

Suggestion

• We strongly suggest you to first download iOS8 and

test your apps to see how they render and work on

actual devices.

iPhone6 / Plus

• Apple maintains 16:9 ratio for new larger screens

iPhone6 / Plus which means apps who uses Auto-

layout will automatically scale up to fit the device.

• “They just work” said Apple’s Phil Schiller

Points to remember

• Apps built for 3.5,4 inch devices (*iPhone4s,5,5c,5s) willnot maintain the same pixel density on 4.7 & 5.5 inchlarger screens (*iPhone6/plus) if they are programmedand uses static layouts.

• iOS8 also introduces wide range of changes toLandscape mode for 5.5 inch Landscape mode whichmeans it allows apps to run like iPad style landscapemode on 5.5 inch iPhone6 plus device.

Important Announcement from Apple

Starting February1, 2015, new iOS apps uploaded to

the appstore must include 64bit support and be built with iOS8 sdk, included in Xcode 6 or later.

Deprecations

• Deprecation warnings doest mean APIs will be

immediately removed from any framework or library but

it is simply a way to flag that better interface are exist.

Apps built for 3.5 & 4 inch devices might throw the

deprecation warnings used into your ongoing project

or old apps while running into new Xcode.

• Example: If you’ve used UIPickerView with

UIActionSheet then it will not work as expected into

iOS8 because UIActionSheet is deprecate in iOS8. As

a alternate you will fulfills the same functionality using

UIAlertController.

• Its advisable to have upto-date code to newer

interface because deprecated APIs might deleted into

newer version of iOS8 which gives broken user

experience.

Deprecations

Deprecated MethodsUIAlertView and UIActionSheet are most commonly used classes which are deprecated in iOS 8.0.

UIViewController :rotatingHeaderView (iOS 8.0)rotatingFooterView (iOS 8.0)interfaceOrientation (iOS 8.0)willRotateToInterfaceOrientation:duration: (iOS 8.0)willAnimateRotationToInterfaceOrientation:duration: (iOS 8.0)didRotateFromInterfaceOrientation: (iOS 8.0)searchDisplayController (iOS 8.0)shouldAutomaticallyForwardRotationMethods (iOS 8.0)

UISplitViewControllerDelegatesplitViewController:shouldHideViewController:inOrientation: (iOS 8.0)splitViewController:willHideViewController:withBarButtonItem:forPopoverController: (iOS 8.0)splitViewController:willShowViewController:invalidatingBarButtonItem: (iOS 8.0)splitViewController:popoverController:willPresentViewController: (iOS 8.0)

NSURLConnectionDelegateconnection:canAuthenticateAgainstProtectionSpace: (iOS 8.0)connection:didCancelAuthenticationChallenge: (iOS 8.0)connection:didReceiveAuthenticationChallenge: (iOS 8.0)

Recommendations

• Make sure your apps are up-to-date and follows bestpractices.

• Check the header files of deprecated API for informationabout any recommended replacement interfaces fromApple resources to avoid unexpected broken UX.

• Redesign / Redevelop your apps to use real estate ofiPhone6 / Plus to build next generation apps.

• Plan your launch date before or after Feb 1 to take fulladvantage on your return on investment. ( As per Apple’sannouncement, any projects in process need to switch toIos8 and 64-bit before Feb1 and apple will not acceptupdates to old apps unless the apps are not updated )

Opportunities with iOS8

Opportunities with iOS8

• Compatibility

• HealthKit, HomeKit, PhotoKit, TouchID, Document Picker

• Extensions & Widgets

• ApplePay

• WatchKit

Compatibility

• Create your mobile strategy considering the device

compatibility of iOS8 to get the full ROI on your app idea.

• iOS8 supports iPhone4s,5,5c,5s,6 / Plus, iPad2, 3rd

generation, 4th generation, iPad mini, 2, 3 and iPad Air,

Air2 and iPod touch 5th generation.

HealthKit

HealthKit provides a platform where applications can storeand share health related information. The user has controlover what apps can access which information.

Apps that use healthKit• UP• MyFitnessPal• Endomondo/Strava/MapMyRun• CARROT Fit• Motion 24/7 Sleeptracker• WebMD• 7 Minute Workout

Ref - http://lifehacker.com/the-best-apps-that-integrate-with-ios-8s-healthkit-1640909989

HomeKit

• The HomeKit framework enables users to communicate

with and control supported devices in their homes using

iOS devices. This is to communicate with and control

supported devices by issuing commands using Siri.

• If you are building home automation applications, you

should definitely look at the potential HomeKit provides.

PhotoKit and new Camera APIs

The new photos framework enables you to createapplications that can access and edit photo and videoassets managed by the Photos app. This is undertakenwithout having to import them first or create copies.

With the iCloud photo library, you can access the entireuser collection of photos and videos. You can edit thesewithout worrying whether they are local or in the cloud,changes made will be reflected across all devices.

New Camera APIs give full manual control over thecamera’s settings. Your app can take direct control over thecamera focus, white balance, and exposure settings.

Apps that use PhotoKit• Camera Plus Camera360, UltimateFragment, Halftone

2, iMovie, Litely

• Lumiè ($1.99), Photo Wizard Pro, PIX2, POMELO,

Repla, Scanner Pro, Snapchat, Quick

http://www.idownloadblog.com/2014/09/20/ios-8-photo-

apps/

PhotoKit and new Camera APIs

Local Authentication

This feature enables users to authenticate using TouchIDinside your application.

This means that you can eliminate password fields thattend to make authentication tedious. When utilized, yourapp will be notified whether authentication was successfulor not but it will not give the user’s biometric information.This means the user’s information is always private andsecure.

Apps that use TouchId

• Mint, Evernote, Amazon, Slice, 1Password and

LastPass, Authy

• Day One, eHarmony, Memoir, Simple and Discover

Mobile

• Screens, Scanner Pro

http://www.macworld.com/article/2687060/14-iphone-

apps-that-use-touch-id.html

Local Authentication

Document Picker

A document picker View Controller class is introduced iniOS 8. You no longer have to write completely custom codeto give users a document selection experience. You cannow build a document picker into your app that has accessto documents in the local and in the iCloud drive scope. Ifany other app is supplying a document provider extensionto the OS, those documents will also appear in yourdocument picker.

Apps that use Document Picker• GoodReader 4.5.0

Extensions

Sharing Options :• iOS lets you quickly share photos, videos, websites and

other content with social sites like Facebook and Twitter.For iOS 8, we’ve opened the sharing options to alldevelopers, which means you’ll have more places toshare what matters to you.

Custom Actions :• With a tap of the Action button, you can do things like

assign a photo to a contact or print a document. iOS 8allows developers to extend those capabilities. Forinstance, a developer could make it possible towatermark documents, add something to a wish list ortranslate text to a different language.

Notification Centre Widgets

• See more items in the Today view in Notification Centre.

For example, you could add widgets that update you on

package deliveries, the latest surf reports or breaking

stories from your favourite news app.

Apple Pay

• It simply changes the way we make payments at the

store or through apps from your iPhone and Apple

Watch.

• Using Apple Pay, you are allowed to make payment

through single touch from your iPhone’s Touch Id using

NFC contactless technology.

Apple Watch

• At its recent event, apple unveiled its rumoured and

anticipated smartwatch, the Apple Watch. The watch will

start selling in early 2015 and the good news for

developers is that it will also run third party apps.

• The WatchKit framework, an addition to iOS 8, will

enable developers to build apps for the Apple Watch.

• WatchKit framework is expected to be open for

developers by November,2014.

Impact on App Marketing

• Users will be able to see more apps and stop on the one they like.

• It will allow users to go deeper in the search results.

Continuous Scrolling

2 Screenshots instead of 1

• In iOS 8 2 screenshots will be displayed instead of 1.

• Make sure that the top 2 screenshots are the best.

Make Related Searches Easy

• Related Searches to easily do a more accurate search.

• This is an opportunity to rank for highly searched keywords.

App Previews

• App Previews to see short videos on how the app works .

• It will help to convince iPhone and iPad users that app is worth downloading.

App Bundles

• App Bundle to sell several apps at a discount price.

• The app bundle also has its own name and will give us an new way to be found in the store.

Trending Searches

• Trending Searches to see what’s hot in app search.

• By this way Apple gives us the keywords that are highly searched at the moment.

iTunes Connect

Analytics and Attribution

1. Downloads2. App Installs3. User Sessions4. Active Devices5. Average Sales6. User Retention7. App Page Views8. Campaign Success9. Source of App Install

Conclusion

Conclusion

“To conclude, we highly recommend every developer to

plan their app development strategy precisely and therefore

consider iOS8 to make their mobile apps thriving with

competitive iOS8 enhancements. App Developers who

have existing apps in the Appstore should consider

redeveloping them, in order to utilize the real estate of

iPhone6 / Plus and to build next generation apps. Taking

necessary steps towards upgrading your apps to iOS 8 will

deliver better Return On Investment and will produce the

highest results for following best practices.”

You can always reach us at sales@openxcell.com to

upgrade your app on iOS8

Q & A