Web Is Dead 29 05 08

The web is dead!

WebvisionsPortland23 May 2008

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE DIRECTION OF THE INTERNET

Long live the web!

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE WEB IS DEAD

The web is about links★Hypertext markup language

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE WEB IS DEAD

Not a good thing for people with an attention deficit problem

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE TRENDS

Clients (players) are challenging the browser★Flash, Silverlight★Video★Widgets

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE TRENDS

★Search★Community★Social networking★Blogs, citizen journalism★Aggregated content★Rich media

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

MEANWHILE, THE MODEL HAS CHANGED

One to many

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Author

Reader/Viewer/

User

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE WEB 2.0 MODEL

Many to many

User/Producer

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

NEW PLATFORMS

Multiple targets Publisher/Producer/

Author

Magazine Newsletter WebSite(s)

RSSFeed

NewspaperMySpace/Facebook/Twitter

Radio TV PodcastVideo

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

USER-GENERATED CONTENT

The flow is reversed

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The New Portal

Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber SubscriberSubscriber

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE WEB IS TOO BIG

Aggregating content★PopURLS

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE WEB IS TOO BIG

Aggregating content★PopURLS

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE WEB IS TOO BIG

Aggregating content★iGoogle

★Yelp

★Netvibes

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE WEB IS TOO BIG

Aggregating content★iGoogle

★Yelp

★Netvibes

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE WEB IS TOO BIG

Aggregating content★iGoogle

★Yelp

★Netvibes

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE WEB IS TOO BIG

Aggregating content★iGoogle

★Yelp

★Netvibes

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

ENOUGH WITH THE LINKS!

It’s all aboutthe narrative.

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

WPF:New York Times Reader

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RICH INTERNET APPLICATIONS

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

WPF:New York Times Reader

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RICH INTERNET APPLICATIONS

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

WPF:New York Times Reader

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RICH INTERNET APPLICATIONS

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

WPF:New York Times Reader

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RICH INTERNET APPLICATIONS

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

RIA’S

Silverlight:New York Times Reader

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

RIA’S

Silverlight:New York Times Reader

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 16

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

READABILITY

Fitting the grid

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

READABILITY

Fitting the grid

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

READABILITY

Fitting the grid

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

READABILITY

WYSIWIG?

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

READABILITY

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Pixel-aware ClearType WYSIWYG ClearType

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

READABILITY

Size for size

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

RICH INTERNET APPLICATIONS

Indigo:A digital magazine

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

RICH INTERNET APPLICATIONS

Indigo:A digital magazine

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

DIGITAL MAGAZINES

The next thing★6 million page views per month

An average of two spreads at a time

★90,000 subscribers★Where

41% Mexico City21% Monterrey7% Guadalajara31% Rest of Mexico

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ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE US VERSION

Flyp★RIA experience

★One story at a time

★Only online capability

★Blogging and comments23

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

THE US VERSION

Flyp★RIA experience

★One story at a time

★Only online capability

★Blogging and comments23

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

NEXT STEPS

And then?★Live content

★Inline discussion

★User design

★Fix the fonts24

rogerblack.comE-mail: roger@rogerblack.com

Thank you.