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UW Certificate Programs in
Web Design with Adobe® Creative Suite
http://www.pce.uw.edu/certificates/adobe-cs-web-design/
D.A. Clements
Who are we?
• Professional & Continuing Education (PCE)
• Instructors and PCE Staff
• Prospective student introductions
• Typical students enrolled in program
Professional & Continuing Education
• University of Washington—150 years!
• Educational Outreach—100 years!
• Certificate programs video!
Introductions
• Instructors
– Kathy Gill
– Mike Anitas
– Corey Gutch
– Terry Swanson
• Program Staff
– D.A. Clements, Program Manager
• And you…
Certificate Program in
Web Design
with Adobe® Creative Suite®
Typical Students
2010
2011
0
5
10
15
20
25
30
35
40
45
50
Career
Advancement Broadening
Skill Base Current Job
Requirement Start a CareerCareer Change
Other
2010
2011
Per
centa
ges
Jobs Held by Entering Students
• Design directors
• Graphic artists
• Graphic designers
• Software engineers
• Multimedia designers
• Game developers
• Project managers
• Marketing/business professionals
• Instructors
• Editors and writers
• Illustrators and artists
• Self employed
• Unemployed
What is happening in the field?
• Latest technologies and strategies
• Trends shaping and reshaping the field
• Job outlook
Technologies for Websites
Sites in millions
PHP, 25 Million
ASP.NET, 7 million
Frontpage Extensions, 4
million
Dreamweaver, 3 million
Perl, 1 million
DAV, 1 million
Jobs in Seattle
Critical Knowledge, Key Skills & Competencies
• Latest Web design concepts
• Photoshop best practices
• Wireframe design
• Dreamweaver workflows
• Flash animation design
On completion of the certificate, you will be able to . . .
• Design and build a wireframe
• Optimize images
• Build the site from the wireframe
• Create assets to use in Flash animations
• Build banner ads and larger Flash animations
• Incorporate all these elements in a capstone project
Program Format and Delivery
Intensive, classroom-based and online format
• Held Mondays and Thursdays at Professional & Continuing Education in Downtown Seattle
– Dreamweaver course is once a week
– Other three courses are twice a week
• Hands-on experience
Course MTGS Dates Instructor Tuition
Web Design & Production Foundations
6 MON & THU 6-9pm, Jan 7 – 28, 2013 (No class meeting on Jan 21)
Kathy Gill $550
Visual and Information Design: Digital Imaging
10 MON & THU 6-9pm, Feb 11 - Mar 18, 2013 (No class meeting on Feb 18)
Mike Anitas $825
Web Publishing 10 MON 6-9pm, Apr 1 – Jun 10, 2013 (No class meeting on May 27)
Corey Gutch $825
Interactive Media Production
10 MON 6-9pm, June 24 - Jul 29, 2013 (No class meeting on Jul 4)
Terry Swanson
$825
Total tuition and fees* $3,201
*Includes $50 non-refundable application fee and $42 registration fee/quarter
Program Courses and Schedule
Preparatory course:
Foundations of Web Design & Development (formerly Introduction to Web Publishing)
• Online
• Begin any time, self-paced, complete before January!
• Instructor: Zoe Holbrooks, award-winning instructor
– Standards-compliant HTML and CSS
– Accessibility
– Aspects of information architecture and usability
– UNIX commands, SFTP, Web hosting at UW
– Addresses admission requirements for Web Design with
Adobe® Creative Suite
First course in Winter quarter:
Web Design and Production Foundations
• Learn core concepts and practical skills involved in Web design and production.
• Explore the fundamentals of Web design
• Explore the role of interactivity from aesthetic and technical viewpoints.
• Learn proven approaches to project development and management.
• Survey industry-standard media production tools including 3D modeling.
• Plan and build a media project.
Second course in Winter quarter:
Visual and Information Design: Digital Imaging
• Learn most of the features in Photoshop.
• Make effective selections.
• Acquire, analyze and enhance image condition.
• Optimize existing images.
• Create image elements for print and web projects.
• Create Web page composites and wire frames.
• Extract elements for building a Web page.
Third Course (Spring quarter):
Web Publishing
• Discover how Dreamweaver supports the Web design workflow.
• Develop interfaces that contain forms, layers and rollovers.
• Design websites using cascading style sheets (CSS).
• Learn to produce and manage Web sites.
• Create a simple animation using Flash.
• The Dreamweaver workspace and workflow
• World Wide Consortium (W3C) standards for websites
• Web editing
• Cascading Style Sheets (CSS)
Fourth Course (Summer quarter):
Interactive Media Production
• Develop interactive Web experiences and media presentations.
• Explore interactive features and site integration techniques.
• Create a basic animation using movie clips and manipulation. – The Flash workspace and workflow
– Animation and interactive effects
– Object manipulation and special effects
– Building a pre-loaded movie
– Optimization, plug-in detection, preloaders and loading multiple movies
– Introduction to ActionScript 3.0
• Convert Flash to HTML5
How will I benefit from this program?
• Gain skills for designing and deploying networks over a wide spectrum of hardware and software options in this critical skills field
• Immediately apply practices in your workplace, as well as position yourself to gain increased responsibility in management roles
• Build a network of Web Design professionals who can help advance your career
• Program Benefits
– Program cohort and access to instructor
– Coherent curriculum created with local advisory board input
– Link to leading research university
On completion of the certificate, you will be able to . . .
• create rich, interactive media using ActionScript for Flash and Flex, which can be deployed seamlessly across platforms such as Blackberry, iPad, iPod, Android, Windows, Mac and Linux.
Be in class on time 80% of sessions
Turn in assignments
Participate actively
Expectations for Successful Completion
Admissions Requirements
• Experience with the skills and tools used to publish pages to the web.
• A working knowledge of your chosen Operating System – Windows XP, Vista, Windows 7, or a Mac
• Knowledge of office productivity tools, and standard internet communication tools like FTP and e-mail.
• Computer graphics fundamentals and familiarity with a basic graphics or image editing program desirable.
• Completion of at least two years of college preferred.
Technology Requirements
• Experience with the skills and tools used to publish pages to the web.
• A working knowledge of your chosen Operating System – Windows XP, Vista, Windows 7, or a Mac
• Knowledge of office productivity tools, and standard internet communication tools like FTP and e-mail.
• Computer graphics fundamentals and familiarity with a basic graphics or image editing program desirable.
• Completion of at least two years of college preferred.
• Your own computer and high-speed internet connection for homework.
• Adobe Creative Suite for homework. The academic version at 80% discount is available at the University of Washington Book Store’s Technology Center.
• Mac users. Familiarity with Windows operating system to make use of resources in the PC lab. Some file conversions are necessary if you are using Mac OS.
Application Process
• Application Review: rolling review process
• Admission Decision: notification within two weeks
following application
• Enrollment:
– Enrollment information sent following acceptance
– Seat reserved in program until two weeks before first class.
• After that date, program enrollment on a first-come, first-served basis
UW Professional & Continuing Education
QUESTIONS?
• D.A. Clements, Program Manager, UW Professional & Continuing
Education [ dclements@pce.uw.edu; 206-221-0229 ]
• Bettina Katz, Program Coordinator, UW Professional & Continuing
Education [ bkatz@pce.uw.edu; 206-685-6518 ]
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