Web 2.0 in Campaigns

web 2.0

New Media:

Using Electronic Tools to Effectively Communicate

December 05, 2007 - Bart E. Caylor

the numbers

78%

3:12:1

70 million

35%68%72%

13,00030,000

web 2.0 keyssocial networking

mashups

direct communication

permission-based

search

mobile

social networking

u.s. top10 1. Yahoo!

2. Google

3. MySpace

4. YouTube

5. Facebook

6. eBay

7. Windows Live

8. MSN

9. Wikipedia

10. Craigslist

10 October, 2007 Alexa.com

facebook

“…a social utility that connectsyou with the people around you.”

facebook69 million active users

100K new registrations/day since Jan

3+% weekly growth this year

active users doubled since Sept ‘06

half of all users are outside of college

fastest growth: > 25 years old

facebookmore than half users return daily

average time on site: 20 min

6 million active affinity user groups

8.5 million photos added daily

market cap > $15B (more than MTV)

microsoft’s $240m, 1.6% investment

second lifevirtual online communityavatar based virtual worldnot a game9.9 million residents> US$ 1 million dollars spent daily2007 GDP: $700million

second lifeamerican apparel

dell computer

nike

reuters news

starwood hotels

+others

ball state

harvard

indiana univ

ohio state

univ cincinnati

+90 others

direct communications

methodsemail (multiple accounts)

instant messaging/chat

comments/postings

text messaging (sms)

skype (voip)

podcasting/voice comments

rss

permission-based

challengesunsolicited = spam

be ready to engage when contacted

communications have to be timely

content has to be relevant

relationship building

next steps

personal oppslearning

asking/discussion

exposure

experimenting and engaging

thinking through post-modern application

opportunitiesconvergence with other development

strategies (both print and online)

leverage of potential through affinity groups

opportunitiespresence on social networks• strategies for facebook.com• strategies for myspace.com• other emergent technology

expansion of digital marketing

opportunities for authenticity

online pilots and allocations

web 2.0 q&a

Bart Caylor: Brainstorm

caylor@getzapped.com

www.getzapped.com

317-558-1800