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Web 2:0 Apps
• To Expand Your Market Base
Tom HigleyCEO, iggli.comtom@iggli.com |email@tomhigley |twitter
Saturday, July 18, 2009
Key Elements
• The Website(s)
• The Blog(s)
• Outbound One-to-Many
• Outbound One-to-One
• Search
• Apps & Services
Saturday, July 18, 2009
Social Standing
• Do they use Facebook?
• How many friends do they have on Facebook?
• Do they use Twitter?
• How many followers do they have on Twitter
• Do they use MySpace?
• How many friends do they have on MySpace?
Saturday, July 18, 2009
GO to THEM
• Don’t make the fans come to you.
• Find out where they are, and...
• Go to them.
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Friends
• Get their friends to tell them about an event.
• Get their friends to invite them to a concert.
• Get their friends to offer to buy tickets for them.
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• Facebook may become the ticket seller’s most important app
200+ million and growing . . . fast!!!!The ticket buyers of the futureFacebook users far less likely to use email
New payment servicesNew pages: Groups, Fan, Events, Ads
Ad spend in FB projected to grow 9% this year
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MySpace
• MySpace is down, but not out
The service is still important because this is where so many artists have developed their audiences; this is where fans go to find music, photos, tour dates, etc.
MySpace Widgets - can still drive traffic your wayBut . . .
LayoffsDealing with Facebook and Apple iPhone Platforms - each of which has more applications, more buzz, and rapidly growing audiences
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techFAQ: http://www.tech-faq.com/myspace-widgets.shtml
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• Twitter is an incredible one-to-many communications resource
30+ million and growing . . . fast!!!!
The average twitter user has 126 followers*(*you follow others; others follow you; what you see is based on who you follow; whether others see what you post is based on whether they follow you)
Only 20% of the tweets come via direct link to twitter
Twitter has become a major mechanism for delivering content - e.g., links to blogs, videos, images, offers, etc.
Issues: 140 character limit; authenticity; usage limits; spam
Saturday, July 18, 2009
Key Apps & Services• Key twitter apps (twitstats tracks 250+)
Tweetdeck
twitterfeed
Tweetie (via iPhone)
twhirl
FriendFeed
txt (you can, but don’t have to, use Twitter via SMS)
Seesmic (desktop app and new web app; lets you post from multiple accounts)
TwitterFox (works in Firefox browser)
TwitterFon
Twitterific
Many, many more . . .
Saturday, July 18, 2009
Key Apps & Services
• Twitter - what the future holds
Real time message delivery (see http://www.thewrap.com/article/summer-box-office-twitter-effect_4229)
Push messaging (e.g., via the iPhone)
Pushed Event info and URLs with tracking and analytics
Saturday, July 18, 2009
Key Apps & Services
• Twitter tools
bit.ly and tinyurl: send links to blogs, ticket URLs, events, or almost anything else, but keep them short enough for the 140 character limit, and track the results? Who is clicking? How often? (Coming soon: igg.li for Twitter - shortened event URLs)
Tweetdeck: manage massive amounts of twitter data
TwitPic: share photos via twitter
Twitkarma, twhirl, twitdoc, etc.
Twitter search
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Saturday, July 18, 2009
Key Apps & Services
• iPhone and iPhone Apps
13.7 iPhones sold in 2008 (88.8% y/y growth); 3.9 million in Q1 2009 (BEFORE release of the 3GS!)
65,000 free and paid apps
1.5 billion applications downloaded
The iPhone takes social, friend-to-friend communication and makes it even more mobile, more 24/7
Check out mobclix for iPhone app market data
Saturday, July 18, 2009
Key Apps & Services• iPhone Apps
392 pages of entertainment apps!!!! @ 20 per page! That’s 7,840 entertainment apps.
Artist apps / Venue apps - you’ll see lots more of these (music, blogs, news, chat | tweets, merchandise, photos, tour dates . . . )
Dave Matthews Band
Sonic Youth
The Clarkes
Fall Out Boy
Concert apps - iLike’s “Concerts”; Gigotron; Eventful
Ticket apps
Tickets Direct, Tiggits, eSeats, Ticket, TicketStub
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Other Kick-Ass Apps
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Key Apps & Services
• Lijit
Lijit (lijit.com) lets you easily create your own search engine to let your visitors search your blogs, bookmarks, photos, blogroll and more.
Lijit gives you detailed statistics about those searches so you can better understand and serve your reader community.
Check out the Lijit search widget here: http://www.lijit.com/help/front/be_searched
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Key Apps & Services
• Measurement and Analytics
Compete.com
Quantcast.com
comScore.com
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Tools
• Other Kick Ass Tools
bit.ly - it’s not just about Twitter; use it to track any URL you care about
Omniture: like they say . . . Optimize Your Web Site Usability
Maximize Your Campaign ROI
Target Your Audience
Increase Your Conversion Engagement
Enhance Your Customer Experience
Share Your Performance Dashboards
LinkedIn: connect to other ticketing professionals
Saturday, July 18, 2009
Find an Expert
• Find someone who eats and sleeps this stuff
They’re probably 18-24 years old
Get them to show you what’s happening NOW
Check out Andrew Hyde (@andrewhyde via twitter (TechStars, Startup Weekend, ignite Boulder)
Check out Micah Baldwin (@micah via twitter)
Send an email to tracy@iggli.com with “Web 20 List” in the subject line, and we’ll send you a listing of apps and services
Saturday, July 18, 2009
Thank you!
Tom HigleyCEO, iggli.comtom@iggli.com |email@tomhigley |twitter
For copies of this presentation:email tracy@iggli.comsubject line: TS Web 20
Saturday, July 18, 2009
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