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A presentation given by myself and CEO Allen Lau at TechCrunch Disrupt 2012
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Feb-11 Aug-11 Feb-12 Aug-12
2.4 BILLION
minutes spent every month
we are disrupting the$100 BILLIONreading & writing
space
writer agent publisher printer
distributor
retailerwholesaler
e-publisher
reader
reader
writer
900,000
minutes spent every monthAug-11 Feb-12 Aug-12
0
500
1000
stories written every month
125 comments95 votes
10,400 reads
EVERY MINUTE
60 fans& more in forums, etc
high investmentlong time to
market
Existing Publishing
low investmentinstant
Minimum Viable Publishing
1.7 million reads21,200 votes6,000 comments
Collaborative Writing
1.4 million reads3,500 votes526 comments
Reader Centered Writing
Demonstration
yesterday
today
60 million reads100,000+ comments
“It's actually a pretty pure
way of getting readership”– Margaret Atwood
an analogy
an analogy
made in Canada
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