Wallace Wu (Misfit) - Wearable 2.0: Tech + Fashion

WALLACE WU

SRIDHAR IYENGAR SONNY VU JOHN SCULLEY

FOUNDERS

SAN FRANCISCO DESIGN

HARDWARE ENGINEERING COMMERCIAL DEVELOPMENT

SEOUL MANUFACTURING

SHENZHEN SOFTWARE ENGINEERING

MANUFACTURING

HO CHI MINH CITY ADVANCED R&D

SOFTWARE ENGINEERING OPERATIONS

BEIJING COMMERCIAL DEVELOPMENT

MISFIT INVENTS AND MARKETS WEARABLE AND SMART HOME PRODUCTS

BEST DEVICE

“TOP 10 MOST BEAUTIFUL PRODUCTS OF 2013.”

- CNET (JAN 2014)

NOMINEE

MISFIT SHINE - AN ELEGANT ACTIVITY & SLEEP MONITOR

“A REFERENCE DESIGN FOR FUTURE WEARABLES.”

- NEW YORK TIMES (MAR 2014)

ZEST WAVE REEF COCA-COLA RED

ONYX FUCHSIA FROST

SLEEPING CYCLING SWIMMING

MISFIT FLASH

800+ LUMENS

60W EQUIVALENT

DIRECT FLASH-CONTROL

13 WATTS

BEAUTIFUL WARM WHITE

MISFIT BOLT

SHINE 2

MISFIT RAY

MISFIT SPECTER

AVAILABLE IN 17 LANGUAGES.

MISFIT SOFTWARE

CONFIDENTIAL

COCA-COLA VICTORIA SECRET

CONFIDENTIAL 13

SWOROVSKI

SPEEDO SHINE

FOSSIL FAMILY

PC INTERNET INTERNET OF THINGS

1980’S 1990’S 2000’S 2010’S

MOBILE/SOCIAL

COMPUTING

WEARABLES 1.0 WEARABLES 2.0

SENSING MEDICAL SMARTWATCH SAFETY IDENTIFICATION CONTROLS

ACTIVITY

HEART RATE

SLEEP

BRAIN SIGNALS

MEDICINE

GLUCOSE

ALERTS

GPS

MONITORING

EMERGENCY

LOGIN

PAY

LOCK

LIGHTS

GESTURES

HVAC

MUSIC

USE CASES

COMFORT POWERFASHION

ENDURING WEARING EXPERIENCE

ENDURING WEARING EXPERIENCE

POWER

DESIGN

UTILITY

DREAM

?

TURN-AROUND TEST

HACK: BE EVERYWHERE

TURN-AROUND TEST

?

WORN ALL THE TIME X

FOR A LONG TIME X

BY A LOT OF PEOPLE

GREAT WEARABLE PRODUCTS

CONTINUITY

BETTER DATA

VOLUME

DIVERSITY

ENDURING WEARING EXPERIENCE

ENGAGING UX

DREAM

BRAND / TRIBE ASSOCIATION

COMFORT / PROTECTION

AESTHETICS / FASHION

BECAUSE...

SECONDARY FUNCTION

DATA

IT MAKES ME LOOK GOOD

IT MAKES ME FEEL COOL / LIKE I BELONG

IT’S USEFUL

I LEARN THINGS I NEVER KNEW

IT MAKES ME FEEL SAFE

WHY DO/WOULD PEOPLE WEAR THINGS?

OUR OBSERVATION

FASHION IS EMBRACING TECH,

WHILE TECH IS MORE FASHIONABLE

EXAMPLE

APPLE TAG HEUER FOSSIL

IT’S JUST THE BEGINNING

IN TRADITIONAL FASHION WORLD

FASHION

HIGH SKUSELF EXPRESSION

INDIVIDUALITY

CULTURE

+

+

LOW QUANTITY

FIXED FASHION CALENDAR

FASHION + TECH

FASHION

HIGH SKU

SELF EXPRESSION

INDIVIDUALITY

CULTURE

+

+

HIGH QUANTITY

FIXED FASHION CALENDAR

TECH

DIGITAL EXPERIENCE

SERVICES?

CHALLENGE

FASHION VARIATION

+CE

SPEED( ) XDIGITAL

EXPERIENCE

DIGITAL EXPERIENCE

HARDWARE

SOFTWARE

SERVICE

ONE SOLUTION WE THINK IS…

MODULARITY + SOFTWARE ECOSYSTEM

OUR ADVICE

FOCUS ON END TO END PRODUCT

EXPERIENCE DESIGN

AND BUILD A TEAM FOR IT

OUR ADVICE

UNDERSTAND YOUR USER VERY

VERY WELL

AND KEEP IN REGULAR TOUCH

(PRODUCT, SERVICE, TEAM ETC)

THANK YOU