Visiware overview - nutshell -Q4 2013

Frederic Arquier

Head of Sales – TV Operators farquier@visiware.com

18 years BtoB experience in entertainment on TV

85+ experts in interactive TV service development

Casual games optimized for TV

HTML5, flash, OpenTV…

UI development on STB, TV & personal screens, from specs to tests

2nd screen enriched TV experiences

smartphones, tablets & PC

For NFL, Sony, Endemol

VISIWARE BACKGROUND

300 Casual Games for TV

The most successful & deployed gaming portal

in the pay TV world

Deployed across 4 continents

Reaching up to 120 000 000 end users

On more than 800 different devices

AVAILABLE ON MOST DTV PLATFORMS

Revenues

x6 in 3y

New game

genres

New Public

THE MARKET OF CASUAL GAME

VISIWARE NEXT GEN GAMES FOR TV

CATALOGUE HIGHLIGHTS

Casual hits 250+ Games of Cards, Words, Thinking, Puzzles, Arcade, Sport…

Licenses TV gameshows & in game brandings

Custom User Interface development agency

From specs to tests Visiware’s team includes experts of all functions related to User Experience

And technical experts of all major development environments: Html5, Flash, C++, Javascript…

A team of 20-25 mixed experts

International references

UX GFX Developers Test

Project Management

UI COMPETENCIES ON DEMAND

The leading 2nd screen platform

RICH 2ND SCREEN CONTENT

Sync2TV: the world’s most deployed, robust and

feature- rich 2nd screen storytelling solution

RICH 2ND SCREEN ADS

Built on Sync2TV, Sync2AD is an advertising game-changer.

This new, rich, -ad format boosts TV-ad campaigns and makes

them interactive & social

VISIWARE LEVERAGES THE POWER OF TV BY BRINGING IT ONTO THE 2ND SCREEN. OUR

SOLUTION CREATES IMMERSIVE INTERACTIVE EXPERIENCES AND BRIDGES THE ‘LAST MILE’

TO THE VIEWER, THEIR SOCIAL GRAPH AND ADVERTISERS.

THE TV EXPERIENCE BOOSTER

Service brand

A scrolling and non linear experience that allow users to focus on the screen and on

the contents they want at any time

Live Interactions

synchronized in real time

Global scoring and

leaderboards creating viewers

stickiness

Social integration Easy sharing and chats keeping

the viewers in the app

Live TV connectivity & bridge

to EPG

TIMELINE BASED TV ENRICHMENT

RICHEST BACK OFFICE CONTENT

AND CAMPAIGN MANAGER 1 A PUSH BASED SCALABLE

CLOUD DISTRIBUTION 2 2ND SCREEN APPS

AND SERVICES 3

A REAL TIME ENRICHMENT PLATFORM

CUSTOMER CASE : ESPN SYNC https://vimeo.com/73209754

THE 2ND SCREEN REVOLUTION

Visiware unique track record

1,400 shows 25 leading networks

20 countries 30 M. apps

AD SPOT ON ANY CHANNEL SYNCHRONOUS

2ND SCREEN RICH MEDIA AD: ANIMATION,

GAME, COUPON…

UNIQUE PATENT PENDING TECHNOLOGY

IDEAL FOR ADVERTISERS:

• NEW RICH AD FORMAT

• ADAPTS TO ALL MOBILE + PC PLATFORMS

• PERFORMANCE THROUGH CALL-TO-ACTION

• IMAGE THROUGH QUALITY BRAND CONTENT

• TARGETING & SCENARIOS

• LAUNCH ON NFL Q4/13

“Connecting to consumers through

second and third screens takes more

than just adding a Twitter feed. “That’s

old thinking – the story is way bigger on

the other [second] screen.”

- Neil Bedwell - Global Head of Digital

for Coca-Cola

MONETIZE IT !

IN ACTION https://vimeo.com/73209837

MONETIZE IT !

• No need to control TV signal

• Seamless for the viewer

• Rich ad format

• On any device

• Call to action

• Targetting and scenarios

• Deployment in Progress

UNIQUE BENEFITS

Advertiser

Broadcasters

TV Adspot

Application

operator

Back office

Client modules

TV Adspot

+ 2nd screen animation

Ingest ad spot & animation

2nd screen ad Synced with

Thank you!

SYNC2TV REFERENCES HIGHLIGHTS

3 years collaboration on 2nd screen

Playalong during live TV

broadcasts - Same

questions as on TV

- Social integration

- Multiplayer contest

- Reward: cast for tv show

Teen beach movie release

(Aug 2013)

- Facts - Bios - Tweets - Trivia - Polls - Voting - Exclusive

contents

Style Pop

- Playing - Tweets - voting - Polls - Choose

show subject

- Promo & coupons

2 years collaboration on 2nd screen

experience around NFL

league games - Facts - Bios - Tweets - Trivia - Polls - Prediction

games - Chatrooms - Exclusive

contents

Tour de France 100th

birthday - Live

statistics - Race info - Quizz - Prediction

games - Facts - Videos - Chat

rooms