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Video MarketingBest Practices for 2016
vidpowbamvidpow.com/learn-video-marketing
About Jeremy Vest
➔ Owner Vidpow.com ➔ YouTube Certified Company ➔ 500 million views for clients➔ Vidcon Speaker➔ Podcast: Tubetalk
vidpowbamvidpow.com/learn-video-marketing
vidpowbamvidpow.com/learn-video-marketing
What You will Learn Today:
vidpowbamvidpow.com/learn-video-marketing
Best Practices for the 6 Core Foundations of Video Marketing:1. Video Content Strategy 2. Video Discoverability Optimization 3. Video Distribution 4. Community Building 5. Video Advertising 6. Video Conversion / Tracking
vidpowbamvidpow.com/learn-video-marketing
Why Video Marketing?
vidpowbamvidpow.com/learn-video-marketing
● VIDEO WILL REPRESENT 79% OF ALL GLOBAL INTERNET TRAFFIC BY 2018. – Cisco● VIDEO VIEWS GREW 42% YEAR-OVER-YEAR FROM 2014 to 2015. —Invodo● VIDEO MAY BE GROWING FAST, BUT VIDEO ON MOBILE IS GROWING EVEN FASTER … 6X FASTER. —Invodo● MOBILE VIDEO VIEWS INCREASED 150% YEAR-OVER-YEAR FROM 2014 TO 2015, WHILE DESKTOP VIEWS
INCREASED BY 25%. —Invodo● MOBILE VIDEO TRAFFIC ACCOUNTED FOR 55% OF TOTAL MOBILE DATA TRAFFIC IN 2015. —Cisco● MOBILE VIDEO BUDGETS WILL INCREASE 11x BETWEEN 2015 & 2020. —Cisco● 55% OF CONSUMERS WATCH AT LEAST ONE VIDEO PER WEEK ON A MOBILE DEVICE. —Animoto● Q4 2015 WAS THE FIRST TIME EVER THAT MOBILE VIDEO VIEWS EXCEEDED DESKTOP VIDEO VIEWS. —
Invodo● SOCIAL VIDEO GENERATES 1200% MORE SHARES THAN TEXT AND IMAGES COMBINED. —Brightcove● 61% OF CONSUMERS ARE MORE LIKELY TO WATCH COMPANY-PRODUCED VIDEOS THAT FRIENDS HAVE
SHARED. —Reach Engine
vidpowbamvidpow.com/learn-video-marketing
● 1 IN 4 SHOPPERS SAY THEY HAVE USED YOUTUBE TO SEARCH FOR A VIDEO RELATED TO A PRODUCT THEY
ARE CONSIDERING IN-STORE. —Google● 82% OF TWITTER USERS WATCH VIDEO CONTENT ON TWITTER. —Twitter● 100 MILLION HOURS OF VIDEO PER DAY ARE WATCHED ON FACEBOOK. —Facebook● ADDING VIDEO TO A COMPANY UPDATE ON LINKEDIN INCREASES THE CHANCES OF BEING SHARED BY
75%. —Smashing Pixels● 50% OF ADVERTISERS ARE SHIFTING BUDGETS FROM TV TO DIGITAL VIDEO. —AOL● 52% OF MARKETING PROFESSIONALS WORLDWIDE NAME VIDEO AS THE TYPE OF CONTENT WITH THE
BEST ROI. —Syndacast● MARKETERS USING VIDEO RECEIVE 41% MORE WEB TRAFFIC FROM SEARCH THAN NON-USERS. —
Aberdeen (via Vidyard)
vidpowbamvidpow.com/learn-video-marketing
● REPLACING AN IMAGE WITH VIDEO ON A LANDING PAGE INCREASES CONVERSIONS BY 12.62%. —Visual
Website Optimizer● SITES WITH VIDEO ON THE MAJORITY OF PRODUCT PAGES HAD A 68% HIGHER AVERAGE ORDER VALUE
THAN SITES WITH VIDEO ON ONLY A FEW PRODUCT PAGES. —Animoto● 73% OF B2B MARKETING PROFESSIONALS SAY THAT VIDEO HAS POSITIVELY IMPACTED MARKETING
RESULTS. —ReelSEO
vidpowbamvidpow.com/learn-video-marketing
What’s Trending:● Mobile Video ● Snapchat ● Facebook ● VR● 360● Live
vidpowbamvidpow.com/learn-video-marketing
Let’s not talk about shiney stuff
vidpowbamvidpow.com/learn-video-marketing
Let’s focus on best practices
vidpowbamvidpow.com/learn-video-marketing
Video Content Strategy
vidpowbamvidpow.com/learn-video-marketing
Video Content Strategy
Don’t Suck
vidpowbamvidpow.com/learn-video-marketing
Video Content Strategy
Be 100% Authentic
vidpowbamvidpow.com/learn-video-marketing
Video Content Strategy
Make content people want to see
vidpowbamvidpow.com/learn-video-marketing
Video Content Strategy
Publish the same time, day each week!
vidpowbamvidpow.com/learn-video-marketing
Video Content Strategy
Design videos around the platform
vidpowbamvidpow.com/learn-video-marketing
Video Discoverability Optimization
vidpowbamvidpow.com/learn-video-marketing
Video Discoverability Optimization
YouTube is really the only game for search right now
vidpowbamvidpow.com/learn-video-marketing
Video Discoverability Optimization
Keyword Research Titles, Tags, Descriptions, Thumbnails, Playlists...
vidpowbamvidpow.com/learn-video-marketing
Understand what people are searching for before you shoot
vidpowbamvidpow.com/learn-video-marketing
Understand what people are searching for before you shoot
vidpowbamvidpow.com/learn-video-marketing
Understand what people are searching for before you shoot
vidpowbamvidpow.com/learn-video-marketing
Understand what people are searching for before you shoot
vidpowbamvidpow.com/learn-video-marketing
vidpowbamvidpow.com/learn-video-marketing
We increased Funimation views by 7+ million views a year just with
thumbnails
vidpowbamvidpow.com/learn-video-marketing
ThumbnailsBaseline Test 1 Test 2
Test 3 Test 4
vidpowbamvidpow.com/learn-video-marketing
Test Results
vidpowbamvidpow.com/learn-video-marketing
vidpowbamvidpow.com/learn-video-marketing
Description before the show more button
vidpowbamvidpow.com/learn-video-marketing
Video Distribution
100+ sources
vidpowbamvidpow.com/learn-video-marketing
Community Building
vidpowbamvidpow.com/learn-video-marketing
Video Advertising
vidpowbamvidpow.com/learn-video-marketing
Video Conversion / Tracking
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