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Video Creation
By Siti Mariam BAB
Promotional VideosO Creates excitement about your
company’s products and services
O Compels your audience in the direction you want them to go
O Music, voice and movement and shows rather than tells what you can do for your customers
Homemade promo videos
O Sneakers
O Doritos
O Pepsi Max
Production FlowO Conception
O Story/ScreenplayO Characters
O Pre-ProductionO Storyboarding
Production FlowO Production
O Shooting the scenes
O Post-ProductionO Editing
ConceptionO Story and screenplay
O What story can you create from the idea?
O How can it be translated onto the screen?
O CharactersO Who are involved in the story?O What are their roles?
Pre-productionO Storyboarding
O Images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence
O Provides a visual layout of events as they are to be seen through the camera lens
ProductionO This is where the shooting of the
video happens
O All shots in the same location done on the same day or within the same week if possible, regardless of scene number
Post-productionO Cutting and stitching of scenes
together
O Effects and music is added
Storyboarding
PurposeO Visualise the storytelling by briefly
telling what happens in the shot
O Visualise the type of camera shots, angles and movements you want to use
Camera shotsO Extreme close-up shot (One part of the face)
O Creates intense moodO Close-up (One character’s face only)
O Shows the character’s emotionsO Mid shot (Waist up)
O Shows the face and interactionO Full shot (Complete view of character)
O Shows the relationship between charactersO Long shot (Contains a bit of the landscape)
O Gives the idea of the settingO Extreme long shot (Contains much of the
landscape)O Establishes the general setting
Extreme Close-up
Close-up
Mid Shot
Long Shot
Extreme Long Shot
Camera AnglesO High angle (looking down)
O Makes the subject look small and vulnerable
O Eye-level angle (equal footing)O Most commonly used angle
O Low angle (looking up)O Makes the subject look large and
powerful
High Angle
Eye-level Angle
Low Angle
Camera MovementsO Crane shot (whole scene moves
upwards)O Usually signifies the start or end of a scene
O Tracking shot (follows a character)O Usually used to explore a room
O Panning shot (whole scene moves but subject stays)O Usually used to establish a scene
O Zooming shot (zooms in/out of subject)O Gives the illusion of moving closer to or
further away from the action
Crane Shot
Tracking Shot
Panning Shot
Zooming Shot
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