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Video Anytime,
Anywhere,
Any Device
By Bradley D. Brown
CEO
Age
nda
} Background, Introduction, Premise, New Terms in a New
World } Case Studies } Anytime, anywhere, any
device? } Myths and Truths } Summary
Bio
for
Brad
ley
D. B
row
n
Dream
in Color
} How often do you get the
opportunity to be your own
first customer?
} I saw a need
} I found someone solving the
need and approached them
about using it to solve my
needs (and others)
} They didn’t want to do that, so I
set out to do it on my own
This is real…and is happening
Businesses are transforming daily…
How
doe
s a
Barr
e In
stru
ctor
giv
e a
clas
s at
4am
?
A G
uitar Teacher in
California teach a
lesson in Japan?
A professional snowmobiler provide tips to a less seasoned rider while he’s thousands of miles away? Year round?
} “Burandt will host clients from Lebanon, Russia, Sweden, Iceland, Norway and Italy.”
Video Consumption is Growing Exponentially
* Internet Video Consumption
Second (and Third) Screens Are Exploding
Instant Streaming
&
Dow
nloading
} Store, transcode,
deliver and
monetize video
content stored in
the cloud.
} Harness total
flexibility to offer
your content in a
variety of ways:
} Sell content
outright
} Rent
} Subscriptions
} More consumer
options equal
more revenue
opportunities
All Devices, Anywhere & Anytime
• Consumers want the ability to access content optimized for every screen:
• Desktop
• Laptop
• Tablet
• Smart Phone
• Smart TV
• Platform provider handles all transcoding and other technical specifications
Mar
ketp
lace
s
} Your Product } Their Branding } Their Community } Their Customer } Fewer Options (1 day
rental, purchase) } No Subscriptions } Generates Incremental
revenue
Net
flix
Mod
el
} Your Product } Their Branding } Their Community } Their Customer } Paid based on minutes
viewed } Generates Incremental
revenue
Branding (vs. Marketplace)
Branding:
• Your branding
• Your product
• Your community
Keep:
• More margin
• More profits
• Consumers focused
• Competitors off of your site
VO
D vs. D
VD
} DVD / Physical - Pressing
and storing, Distribution,
Fulfillment - All of that is
just to get the first DVD into
their hands
} VOD – Video on Demand
} People like both virtual
and a backup (i.e.
physical)
New
Ter
ms
} VOD – Video on Demand
} SVOD – Subscription-based VOD } TVOD – Transaction
(Rental / Purchased) VOD } AVOD – Advertising VOD
} Transcoding – converting mezzanine
file to formats necessary
per device
Case Study #
1
BDB Softw
are } Onsite technology training –
Oracle ApEx
} Oracle ACE Director
} World renowned Oracle
expert
} Vision – Train While Sleeping
(24x365), no travel, not over
and over
} http://bdbsoftware.com
Anytim
e? } Could previously only train
while I was awake and at a
specific location
} Now I train 24x7 – even
while I’m sleeping
} International customers
} Techies who like to work/
train all night
Any
whe
re?
} Could previously only train wherever a plane
would take me } DVDs have limitations } PAL vs. NTSC issues } Must carry the DVDs } Must have a DVD player
with you
Any
Dev
ice?
} DVDs are limited to computers and TVs
} VOD Media players for
desktops, laptops, tablets, phones, smart
TVs (Google TVs), smart
devices (Roku, Apple TV)
} People watch on EVERYTHING
Cas
e St
udy
#2
The
Dai
ley
Met
hod
} Yogo Studios around the
world } Yogo guru, marketing guru
} Vision – Sell digital version since we’re
already selling a DVD } http://thedaileymethod.com
Cas
e St
udy
#3
Cha
mp
ions
hip
Pr
oduc
tions
} Head track coach at Iowa
State University } Started recording and
doing production for peers } Large family business
} Vision – Need to offer
digital too – and it’s hard
} http://championshipproduction
s.com
Cas
e St
udy
#4
Chr
is B
uran
dt
} World Renowned Snowmobile Expert
} Desire to do recording and
production for peers } Currently offering
subscription (yearly, monthly) } Request a Video
} Vision – Prove out the
model } http://burandtv.com
Cas
e St
udy
#5
Joe
Vid
eog
rap
her
} World Renowned Videographer } Services business – paid
by the hour - linear } Now can get a slice of
every sale } Vision – do production
AND recurring revenue
New
Business
Mod
els } Affiliates (2
tiers)
} Rentals
} Subscriptions
} Installment
Payments
} Living Video –
build as you
go
} Drip Content
– 8 week
bootcamp
rolled out
over time
} Gifting
} Redemption
Codes
} Credit
System
Myt
h or
Tru
th?
} There are no more DVD
players } People Won’t Download
Content } Nobody Will Watch a Workout Video on a
Phone
Ther
e ar
e no
mor
e D
VD
Pla
yers
in th
e w
orld
} DVD Manufacturers and
Replicators claim they
produced more DVDs
and CDs last year than
ever before – some of
this is due to consolidation } Many small replicators
and duplicators are gone
} DVD Players don’t exist
on phones, tablets and
more new laptops
Peop
le W
on’t
Dow
nloa
d
} People download and watch when they are
offline, on a plane, train,
automobiles… } Downloading is important to people
} Protected downloads (i.e. non-DRM free) are
important to content owners
Nob
ody
Will
Wat
ch a
W
orko
ut V
ideo
on
a Ph
one
} People watch on all devices – it simply
comes down to watching
on the device they have
with them
Sum
mar
y
} People watch anytime,
anywhere, any device } This is real, is happening
and is undeniable } Solution(s) do exist –
created based on need } Businesses are
transforming in flexible
manners – as demonstrated
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