Vicent Partal - Taking social media to the next level

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Change theway we

think about the news

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Change theway we

think about the news

Change how weuse the

newsroombuilding

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Change theway we

think about the news

Change how weuse the

newsroombuilding

Change theway we workand interact

with our readers

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Media is:

· app (product) · public space· community3

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app [brand+content] x screens + smedia

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app [brand+content] x screens + smedia

· one single brand, many products

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app [brand+content] x screens + smedia

· one single brand, many products

website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...

dimarts 4 de setembre de 12

app [brand+content] x screens + smedia

· one single brand, many products

website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...

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app [brand+content] x screens + smedia

· one single brand, many products· adapt to every screen and behavior

website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...

dimarts 4 de setembre de 12

app [brand+content] x screens + smedia

· one single brand, many products· adapt to every screen and behavior

· social media first!

website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...

dimarts 4 de setembre de 12

app [brand+content] x screens + smedia

· one single brand, many products· adapt to every screen and behavior

· social media first!· hear the people / change the agenda

website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...

dimarts 4 de setembre de 12

app [brand+content] x screens + smedia

· one single brand, many products· adapt to every screen and behavior

· social media first!· hear the people / change the agenda

website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...

live data minning on

how people ‘read’ us

and read the news

dimarts 4 de setembre de 12

app [brand+content] x screens + smedia

· one single brand, many products· adapt to every screen and behavior

· social media first!· hear the people / change the agenda

website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...

live data minning on

how people ‘read’ us

and read the news

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Show thechange

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understand media as the new third space

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understand media as the new third space

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understand media as the new third space

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understand media as the new third space

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understand media as the new third space

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understand media as the new third space

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+VilaWeba community-centered project of newspaper

commitment · community · club

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total reach

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membership

advertising

total reachbusiness

reach

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membership

advertising

total reachbusiness

reach

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membership

advertising

total reachbusiness

reach

Facebook,Twitter

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director@vilaweb.cat

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