UXPA Dallas - Google Analytics and What's Before Mobile First

What’s Before Mobile First?

@KenTabor

I figure you already have permission for a mobile

first design

What’s before your mobile site goes live for the entire world to see?

¿Why is M0biLeF1rst KrazY? How many mobile users visit? iOS? Android? How big? 4”/5”/7”/10”? Unified

design? Phone && Tablet && Laptop? QA hardware $$$?

Responsive? Adaptive? Simulate? Emulate?

Performance? Big Data?

7 Ways Of Hammering Your Design Into Shape

1:Google Analytics 2:iOS Simulator

3:Chrome Emulation 4:Safari Remote Debug

5:Chrome Remote Debug 6:GhostLab

7:PageSpeed Insights

#1: What’s a Way You Can Learn About Your

Mobile Users?

Google Analytics Reporting

Avoid “vanity metrics” like page counts

The following stats are from my personal blog blog.katworksgames.com

2013 1st Half 2013 2nd Half 2014 1st Half

iPhone iPhone iPhone

iPad iPad iPad

Nexus 7 Nexus 7 Nexus 5

Galaxy Nexus GT-I9300 Nexus 7

Nexus 4 Nexus 4 Nexus 4

Device Info

2013 1st Half 2013 2nd Half 2014 1st Half

6.1.3 6.1.3 7.0.4

6.0.1 6.1.4 7.1

6.1.2 7 7.1.1

6.1 7.0.4 7.0.6

6.1.4 7.0.3 7.0.3

iOS Versions

2013 1st Half 2013 2nd Half 2014 1st Half

768x1024 768x1024 768x1024

320x568 320x568 320x568

320x480 320x480 320x480

720x1280 360x640 360x640

800x1280 720x1280 360x592

Mobile Screen Resolution

2013 1st Half 2013 2nd Half 2014 1st Half

United States United States United States

India India India

United Kingdom United Kingdom United Kingdom

Germany Germany Canada

Japan Canada Germany

Country

Default G/A dashboard is big data overload

Build a custom dashboard reporting

mobile stats

What’s Before Mobile First?

Friday Sept 5th at 10am Come to my talk and learn

everything I know

Receive a free link to my mobile dashboard

@KenTabor