UX Café October 2013: Carlos Saba 'Why purpose can help you pivot

how purposecan

help you pivotThursday, 17 October 13

Thursday, 17 October 13

Thursday, 17 October 13

running experiments

Thursday, 17 October 13

listening to customersThursday, 17 October 13

listen to your heart

Thursday, 17 October 13

listen to your heart

vision > purpose > values > strategyThursday, 17 October 13

leadership

Thursday, 17 October 13

I have a plan(?)Thursday, 17 October 13

480,000BUSINESSES STARTED IN 2012

Thursday, 17 October 13

1 in 3 fail within 3 yearsThursday, 17 October 13

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!Thursday, 17 October 13

why?

Thursday, 17 October 13

Thursday, 17 October 13

it’s hard!

Thursday, 17 October 13

too many

Thursday, 17 October 13

vision

Thursday, 17 October 13

Thursday, 17 October 13

porpoiseThursday, 17 October 13

Thursday, 17 October 13

Values

values

Thursday, 17 October 13

true north

Thursday, 17 October 13

investorsThursday, 17 October 13

co-founderThursday, 17 October 13

employeesThursday, 17 October 13

suppliersThursday, 17 October 13

featuresThursday, 17 October 13

early adoptersThursday, 17 October 13

informed pessimism

informed optimism

Uninformed optimism

Thursday, 17 October 13

To organize the world's information and make it universally accessible and useful

Thursday, 17 October 13

To instantly connect people everywhereto what’s most important to them.

Thursday, 17 October 13

To be earth's most customer centric company;to build a place where people can come to find and discover anything they

might want to buy online

Thursday, 17 October 13

“People don't buy what you do; they buy why you do it”

Thursday, 17 October 13

Thursday, 17 October 13

CREATE YOUR VISION

Thursday, 17 October 13

DEFINE YOUR PURPOSE

Thursday, 17 October 13

PIN DOWN YOUR VALUES

Thursday, 17 October 13

THEN DO LEAN STARTUP

Thursday, 17 October 13

thank you!

@kungfucarlos

Thursday, 17 October 13