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Page 1
Why use Landing Pages when you can Email?
Dee ElliottGlobal Field Marketing Director
© 2010 Marketo, Inc. Marketo Proprietary and Confidential
Page 5
Emails are Great But…
You can’t measure the true customer interest
Measurement: click through rate to the landing page
Replaces the email open analytics which isn’t accurate
© 2010 Marketo, Inc. Marketo Proprietary and Confidential
Page 6
Landing Page –1:1 Demo, Special Announcement, Demos
© 2009 Marketo, Inc. Marketo Proprietary and Confidential
Page 7
Landing Page –Detailed Abstract of Talks
© 2009 Marketo, Inc. Marketo Proprietary and Confidential
Page 13
Using Landing Pages…
You can measure interestGain more information about clients
Having more measurable data helps you to understand your marketing mix better, where and how you should spend most of your time.
© 2009 Marketo, Inc. Marketo Proprietary and Confidential
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