Using Social Media For Recruiting And Targeting Diversity

Using Social Media For Recruiting And

Targeting Diversity

Dr. William J. Ward aka @DR4WARDSocial Media Professor

S. I. Newhouse School of Public CommunicationsSyracuse University

Wednesday, September 18, 13

Social Recruiting

http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html

2009 2012 2013

http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html

Social Recruiting

Groups

http://www.dr4ward.com/dr4ward/2013/09/what-is-the-growth-of-linkedin-groups-and-how-useful-are-they-infographic.html

Groups

Used LinkedIn Search to Target Groups and People

Used LinkedIn Advanced Search to Identify Relationships, Groups,

Industry and Location

Search Results for Keywords

LinkedIn Groups Results for:•2,328 Diversity•824 African American •1,120 Latino •856 Latina •1,147 Seniors •846 Disability •504 LGBT•2,577 Asian •222 Native American

LinkedIn Individual Profiles Results for:•469,971 Diversity•99,803 African American•96,380 Latino•117,281 Latina•206,093 Seniors•394,448 Disability•31,169 LGBT•454,511 Asian•79,475 Native American

https://www.linkedin.com/ads/

1. Do Advanced Keyword Searches on LinkedIn

2. Identify Individuals

3. Identify Individual Relationships and Connections

4. Identify individuals and groups they belong to

5. Identify groups and individuals that belong to the group

6. Join these groups, reach out and connect to individuals, listen, engage and build relationships

7. Targeted Advertising on LinkedIn

8. Measure Results

https://www.facebook.com/about/graphsearch

http://www.dr4ward.com/dr4ward/2012/06/how-does-advertising-compare-through-facebook-vs-google-infographic.html

1. Do Keyword Searches on Facebook Graph

4. Identify individuals and groups they belong to

5. Identify groups and individuals that belong to the group

6. Join these groups, reach out and connect to individuals, listen, engage and build relationships

7. Targeted Advertising on Facebook

8. Measure Results

https://twitter.com/search-advanced

https://support.twitter.com/articles/76460-using-twitter-lists

https://ads.twitter.com/start-now?ref=us-ps-go-branded-tw

Measure Results

https://vimeo.com/71468688

1. Do Advanced Keyword Searches on Twitter

4. Identify individuals and Lists they created or belong to

5. Identify individuals that belong to the list

6. Follow these individuals and lists and reach out and connect to individuals

7. Targeted Advertising on Twitter

8. Measure Results

Using Social Media For Recruiting And Targeting Diversity

Dr. William J. Ward aka @DR4WARDSocial Media Professor

S. I. Newhouse School of Public CommunicationsSyracuse University

Using Social Media For Recruiting And Targeting Diversity

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