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@AllthingsIC www.allthingsic.com
Rachel MillerInternal communication
and Social media strategist
Using social media for internal
communication
@AllthingsIC www.allthingsic.com
Our menu for today
Back to the future
Being socially savvy
Benefits of social media for IC
“Everything that can be invented has been invented”
Charles Holland Duell. Commissioner of US patents
@AllthingsIC www.allthingsic.comWestern Union memo, 1876
“This ‘telephone’ idea has too many shortcomings to be seriously considered
as a means of communication”
@AllthingsIC www.allthingsic.com
@AllthingsIC www.allthingsic.com
“I think there is a world market for maybe five computers”
Thomas J Watson, head of IBM, 1943
500m computers in the world = 1 billion users
(and this figure doesn’t include smart phones = 1.5bn)
@AllthingsIC www.allthingsic.com
“Who in the hell wants to hear actors talk?”
Harry Warner, founder of Warner Brothers, 1927
@AllthingsIC www.allthingsic.com
“Internal comms pros are now curators not
creators”
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@AllthingsIC www.allthingsic.com
@AllthingsIC www.allthingsic.com
Are you socially savvy?
@AllthingsIC www.allthingsic.com
@briansolis
www.briansolis.com
• Opening up new feedback channels• Encouraging collaboration and
communication across silos and geographies
• Horizontal networking, by breaking down hierarchies
• Being all encompassing and interactive• Approachability: Employees pick and
choose who and what to engage with
@AllthingsIC www.allthingsic.com
Benefits of using social media in organisations
Rachel Miller, Share This: The Social Media Handbook for PR Professionals, Wiley, 2012
@AllthingsIC www.allthingsic.com
Social media: the evidence
Organisations must make “substantial organisational and cultural changes by transforming their structures, processes and cultures”
If your organisation:
Is open
Non-hierarchical
Creates a culture of trust
You can improve productivity by between 20-25 per cent by improving communication and collaboration using social technologies
The Social Economy: Unlocking Value and Productivity Through Social Technologies, McKinsey & Co, 2012
How social is your communication?
“Organisations don’t tweet, people do”Euan Semple @euan
“We welcome your feedback”… but will edit, moderate, remove and ban itor not give you an option to have your say
When companies use social media internally
Messages become content
A searchable record of knowledge can reduce time employees spend
searching for company information (up to 35%)
Additional value can be realised through faster, more efficient, more effective collaboration both within and between enterprises.
@AllthingsIC www.allthingsic.com
The Social Economy: Unlocking Value and Productivity Through Social Technologies, McKinsey & Co, 2012
Enterprise social network (ESN) options
• Chatter (Salesforce.com)• IBM Connections• Jive• Lync• Newsgator• SharePoint• Snapcomms• Socialcast• Yammer
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Ideally done, ESNs enhance business within companies by bringing people together to communicate, for the benefit of themselves and the organisation. These connections are achieved via high collaboration software and using social tools.
Back to the future?
@AllthingsIC
“By 2016 enterprise social
networks will become the
primary communication
channels for noticing, deciding
or acting on information
relevant to work activities”
@AllthingsICGartner analysts report, 2013
However, Gartner also believes that between
now and the end of 2015,
80 per cent of social network efforts within the enterprise will not achieve the intended
benefits due to inadequate leadership and overemphasis on
technology @AllthingsICGartner analysts report, 2013
“Companies need to adopt an approach that engages workers and pulls them in, rather than simply have the technologypushed onto them”
Gartner analysts report, 2013@AllthingsIC
@AllthingsIC www.allthingsic.com
“Leaders need to develop a social business strategy that makes sense for the organisation.
Just sponsoring a social project is not enough - managers need to demonstrate their commitment”
@AllthingsICGartner analysts report, 2013
For most companies the potential benefits of social technologies remain “largely untapped”
Average worker spends 28 per cent of work week managing email and nearly 20 per cent looking for internal info/tracking down colleagues to help with specific tasks@AllthingsIC
Gartner analysts report, 2013
@AllthingsIC www.allthingsic.com
• Personal use builds confidence for professional use
• Experiencing new channels yourself equips you to make smart business decisions
• To grow your network, e.g. LinkedIn groups or Twitter chats
10 reasons why IC pros should participate in social media 1/3
@AllthingsIC www.allthingsic.com
• Thousands of interesting articles, people and resources at fingertips
• Your employees are already using social media
• Information and relationships improve personal and professional development
• Employee expectations mean real time communication is the norm
10 reasons why IC pros should participate in social media 2/3
• External and internal comms teams need to work together to know what communities are saying
• The world of comms moves fast. Participating enables you to keep up with the pace of change
• Job hunting: your social profiles, such as LinkedIn allow potential employers to discover your skills and interests
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10 reasons why IC pros should participate in social media 3/3
Behaviours and values
Social media isn’t a magic cure
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@AllthingsIC@AllthingsIC www.allthingsic.com
Who is doing what? Case studies can be found at www.allthingsic.com/blog
Keep in touch
Google ‘Rachel Miller’
linkedin.com/in/rachelmiller01
Pinterest.com/AllthingsIC
www.allthingsic.com
rachel@allthingsic.com
Storify.com/AllthingsIC
@AllthingsIC
@AllthingsIC www.allthingsic.com
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