Using Mobile Barcodes for Interactive Marketing

Using Mobile Barcodes for Interactive Marketing

What Can a Mobile Barcode Do?

1. Direct to a website2. Add to contacts3. Save to calendar4. Show location on map5. Make phone call6. Prepopulate an email7. Send a text message8. Deliver a note9. “Follow” on Twitter10. “Like” on Facebook11. “Connect” on LinkedIn12. Watch on YouTube13. Gather customer feedback14. Deliver a coupon15. Enter a contest16. Download a file

Create

• Creating codes is fast and easy

• Gauge Mobile codes can perform variety of functions

• A colour code can be assigned to any code, to fit the creative

• Codes can be saved in various formats and sizes

• Codes can have a predetermined life-span with an alternate destination after expiry, or remain active indefinitely

Modify

• All barcodes are dynamic

• They can be relinked to perform a completely new function at any time

• There is no need to generate a new barcode or reproduce your material

• The barcodes will always be current and accurate

Manage

• All barcodes can be organized into campaigns

• The campaigns can be further organized by client

• Account administrator can grant access to multiple users

• The users can have access to the entire account or a specific client only

• Each user can have full privileges or be limited to read-only access

Track

• Each barcode is linked to live-time analytics, detailing:– Number of unique scans

– Number of total scans

– Type of phone that was used

– When the scans took place (to the hour)

– Where the scans came from (general)

• Ability to compare performance of codes and/or campaigns

• Available option to gather demographic information and exact location of each scan

USE CASES

CONTESTS AND GAMES

1. Point of sale contest

2. Immediate redemption or draws

3. Location based game

REWARDS

1. Mobile coupons

2. Collectible points

3. Loyalty programs

PURCHASE

1. Mobile commerce

2. Advance purchase

3. Purchase for others

CONTENT SAMPLING

1. Sample music before purchase

2. Listen to authors intro to a book

3. Rich content from static creative

FEEDBACK

1. Like, Follow or Check-in

2. Surveys and reviews

3. Voting and live polls

HOW TO

1. Help or assistance

2. Recipes and instructions

3. Demonstrations

10 Rules to Remember

1. Assist consumer in the use of the QR Code

2. Drive to a mobile friendly page

3. Be weary of cell reception

4. Add value to the consumer

5. Track the performance of your codes

6. Test offers and landing pages

7. Make the promotion unique

8. Test the codes in the field

9. Keep the links fresh and accurate

10. Start using the codes today!

MOBILE MARKETING PLATFORM

Visit www.scanvee.com to sign up for your free account today.