Using Data to sell more tickets

3 Ways to Supercharge Your Ticket Sales

&

Agenda

• Introductions•When, How and What data to gather •Track and optimize your marketing•Store the data and leverage it forever•Key Takeaways•Q&A

Today’s Speakers

Mitch ColleranPartnership Manager,

Eventbrite@Colleran!

mitch@eventbrite.com

Pamela O'HaraCEO & Co-founder,

Batchbookbatchbook.com

@pamohara @batchbook

Eventbrite delivers a complete registration solution that’s

intuitive, social - and powerful.More than 500,000 organizers have used

Eventbrite to power their online registrations. Over 1.7 million events have

been organized on Eventbrite with 50 million registrations sold and counting.

Batchbook helps small businesses grow by building better relationships

with the right people.

Small businesses and teams can use Batchbook to track customer contact info,

conversation history, social postings, as well as custom data and follow up tasks to

become more efficient and connected to customers leading to faster growth.

Quick question before we get started: At what point has an event sold 1/2 of its tickets?

Gather data

•Get to know your audience•Track your marketing efforts•Focus on what’s working

Get to know your audience

During event registration

Make each field earn it’s keep

Ideas on attendee information to gather

• Profile/demographics•Contact information• Expectations & pain points•Meal preferences•Social Media information

Find just the right people to invite

Use Batchbook to: • Find people by geographic location• Find people with similar interests• Find people at certain stages of

the relationship

If you want a crowd, invite fewer people1. Gear your event to a specific group of

people• People who are more likely to take action • People who are likely to spread the word

2. Market that event directly to them3. Make it a “must-attend” for that group

Track and optimize your marketing

Use tracking links

How did you hear about this event?

How do I track and optimize social media?It’s already done for you.

Traffic Sources to Eventbrite in January 2008

One attendee: 262 friends*Potential reach: 68,600 friends

*Average number of Facebook friends per user in 2012. Source: Arbitron: Edison Research

$4.15Increase in revenue

pre-pur-

chase 40%

post-pur-

chase 60%

The motivation to share is higher once the purchase has been made.

When the event was shared

A post-purchase share is more impactful

A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share.

40%open rate

30%click rate

The follow up bird gets the worm• When you want action, make it obvious

what attendees should do• Stay in touch after the event for a higher

success rate• Don’t forget those that didn’t make it

Sort your event listUse Batchbook to• Import from Eventbrite• Tag contacts • Reach out to everyone• Export to email software

Keep the Conversation Going

Stay in touch by sharing related information• Thank you notes, articles, promos and

coupons, new events, surveysUse your channels• Email, social, direct mail, phone calls,

smoke signals

Organize all that follow up

Use Batchbook to:• Print mailing labels• Send postcards • Send email campaigns• Follow and post social updates • Make phone calls• Invite to future events

Key Takeaways• Collect information that will help

accomplish your business goals• Track everything!• Use the data to optimize your marketing• Encourage social sharing• Segment your database• Keep the conversation going

Q&AInterested in learning more about Eventbrite?• Attend a live demo:

productdemo.eventbrite.com• Eventbrite.com/contactus• @Eventbrite.com• Facebook.com/eventbrite

Interested in learning more about Batchbook?• Watch our video: batchbook.com/tour/• Email us at help@batchblue.com• @Batchbook• Use promo code “batchbrite” for 25% for 3

months