User Acquisition with a Limited Budget - David Cremades, from the bench

USER ACQUISITION WITH A LIMITED BUDGET

DAVID CREMADES

GRACIAS!

:)

ABOUT FROM

THE BENCH

*Se puede editar

Located in SPAIN

(IN-APP + ADS)

FREEMIUM MANAGER GAMES

WHO AM I?CMO AND CO-FOUNDER

IN CHARGE OF:

USER ACQUISITION CAMPAIGNS

OPTIMIZING REVENUE COMING FROM ADS

RE-ENGAGEMENT CAMPAIGNS

MARKETING TEAM RESPONSABILITIESMEDIA

ENGAGEMENT

MARKETRESEARCH

MARKETING PERFORMEDBY FOOTBALL CLUBSCORPORATIVE

MARKETING

VIRALITY

RE-ENGAGEMENTRELATIONSHIPSWITH STORES

CONTENTMANAGERASO

MONETIZATION

UA

MKT

MAIN FTBPRODUCTS

>

OFFICIALLY LICENSED BY

MORE COMING SOON...

BUT...WHERE IS THE DIFFERENCE?

WE OFFER DREAMS AND FEELINGS IN THE FORM OF AN APP

10 LOW-COST BUT EFFECTIVE UA TIPS

>

1 // BE CREATIVE, WIN-WIN PARTNERSHIPS

ON-LINE CHANNELSTRADITIONALS PRODUCTS & SERVICES

DIGITAL CONTENT & VIRTUAL GOODS GLOBAL AUDIENCE

TV RIGHTS SPONSORSHIPS MERCHANDISING TICKETING

GAMING

MILLION USERS WORLDWIDE

B2CB2B

B2C

2 // DO NOT TEST TOO MANY UA SOURCES AT FIRST

UA SOURCESSOME FACEBOOK TIPS

· THE IMPORTANCE OF CUSTOMIZATION· WITH A LIMITED BUDGET, DO NOT SEGMENT· USE LOOKALIKES· DO NOT USE TOO MANY CREATIVES AT THE SAME TIME, BUT UPDATE THEM VERY OFTEN· TARGET COMPETITORS USERS

3 // EFFECTIVE EMAILING EMAIL SIGNATURETEST AND IMPROVE YOUR MAILINGS

4 // USE OF FAN CODES > ASO

OFFER IN-GAME PRIZES FOR SHARING THE CODE

5 // BE GENEROUS

TEST A/B(1) PLAYERS STARTING WITH 5 MILLIONS OF CASH

(2) PLAYERS STARTING WITH 10 MILLIONS OF CASH(3) PLAYERS STARTING WITH 20 MILLIONS OF CASH

6 // SEED A COMMUNITY

7 // TRY TO TRACK EVERYTHINGDATA ACCURACYHEAD OF DATA QUALITY

8 // CROSS PROMOTION

· BETWEEN OUR GAMES· DIRECT DEALS WITH THIRD COMPANIES· EXCHANGE IMPRESSIONS, INSTALLS

9 // PR

· LOW-COST AGENCIES· SUPPORT WITH COMMENTS ON GOOGLE KEYWORDS SEARCHES · THE SAME WITH YOU TUBE

10 // REFERRALS

· BE SHAREABLE· AWARDS USERS WHO SHARE· TRACK AND TEST

DOWNLOAD OUR APPS NOWFOR FREE!

RATE THEM WITH 5 STARS!

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DAVID CREMADES.CMO