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Lori Miller/Tony Brinton - UPA 2011 recap - July 2011Lori MillerChief Design ArchitectLogical Design Solutionswww.lds.com
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©2011 Confidential and Proprietary
April 10, 2023
Recap for UsabilityNJ of the
UPA International Conference
©2011 Confidential and Proprietary
Introductions
About Logical Design Solutions
Management consulting firm specializing in online channel and web-based solutions.
We offer a wide breadth and scope of enterprise solutions in which people are the focus and business results are the objective.
We have some of the best clients in the world; market leaders from the Fortune 500 and US Federal Government.
We are known for our innovative solutions using the latest, exciting technology.
We are thought leaders – we shape the discussion in our market place.
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…and we are hiring.www.LDS.com > Careers
Lori J. Miller, NJ Office
Tony Brinton, NYC Office
©2011 Confidential and Proprietary
20th Annual UPA International Conference
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UPA2011.org
• Keynote
• Research in Practice:Findings Usability Professionals Should Know About
Keynote
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Paul Adams, Global Brand Experience Manager at Facebook
©2011 Confidential and Proprietary
If you don’t know his name, you might recognize his work…
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From SlideShare
“Why I left Google. What happened to my book. What I work on at Facebook.”- Paul’s blog: ThinkInsideOut.com
©2011 Confidential and Proprietary
@Padday slides are on SlideShare
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The Real Life Social Network2007 – 2010, Google
How your customers social circles influence what they buy what they do and where they go
May 2011, FaceBook
©2011 Confidential and Proprietary
Keynote Speaker: Paul Adams
Designing for Social Change different types of inter-personal relationships can lead to very different outcomes in motivating behavioral change, and how this change is different in different cultures.
stories about how people we are close to, and people we've never met, may or may not influence us
norms learned from people's local culture impact how much they can be influenced.
Goal:
Convey concrete ideas about motivating positive social change by engaging (at appropriate times) with:
• close friends and family vs. knowledge experts and celebrities
• a broad audience vs. a narrow audience.
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For more on Paul:UPA Intro
ThinkOutsideIn
@padday
©2011 Confidential and Proprietary 8
Source: Adams, How your customers social circles influence what they buy what they do and where they go
©2011 Confidential and Proprietary 9
Source: Adams, How your customers social circles influence what they buy what they do and where they go
©2011 Confidential and Proprietary 10
Weak ties
Source: Adams, How your customers social circles influence what they buy what they do and where they go
©2011 Confidential and Proprietary
Countless temporary ties
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Source: Adams, How your customers social circles influence what they buy what they do and where they go
©2011 Confidential and Proprietary 12
Source: Adams, How your customers social circles influence what they buy what they do and where they go
©2011 Confidential and Proprietary 13
Source: Adams, How your customers social circles influence what they buy what they do and where they go
©2011 Confidential and Proprietary
Paul Adams is an interesting, relevant speaker…
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The Real Life Social Network
2007 – 2010, Google
How your customers social circles influence what they buy what they do and where they go
May 2011, FaceBook
Follow him on twitter, read his blog, and find his slides on slideshare
For more on Paul:UPA Intro
ThinkOutsideIn
@padday
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Tutorial:Research in Practice:Findings Usability Professionals Should Know About
©2011 Confidential and Proprietary
Research in Practice:Findings Usability Professionals Should Know About
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This all day workshop, presented by Usability.org, identified and reviewed key and recent findings intended to extend the core UX body of knowledge and inform user centered design and methods.
Some interesting topics covered in the tutorial:
Does the structure of my Prototyping Process influence creativity?
When designing usability questionnaires, does it hurt to be positive?
What's the right number of participants for usability testing? (Is Nielson still right?)
Form Design - What's the best alignment for labels?
Are Eye-tracking Studies reliable?
Email navigation behaviors: do users scroll vs. or use filing / tagging / search?
Are retrospective think aloud studies better than within task?
Writing for Clarity to Enhance Usability
©2011 Confidential and Proprietary
On Site Training
Usability.org offers this (and a longer one) as an on-site course for clients.
For details, contact:
Kath Straub
kath@usability.org
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Thank You
200 Park Avenue, Suite 210Florham Park, New Jersey 07932
973.210.6300www.lds.com
Lori J. Miller - NJ
Tony Brinton - NYC
This paragraph is intended to provide notice that this deliverable includes embedded Logical Design Solutions, Inc. (LDS) intellectual property assets such as frameworks, best practices and/or reference models and protocols. As has been provided for in the related master services agreement between the parties, you have been granted a nontransferable, royalty free right and license to use, solely for your internal operations, such LDS intellectual property assets. These intellectual property assets remain the property of LDS.
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