Uno De Waal

Travel 2.0

What your business must know about the internet

This is not

An emarketing presentation

Geek or 1337

A Cooking class

You will learn

Emergent trends online

Applied to the travel industry

Where to focus your energy

Easy ways to kick-start your online

strategy.

NB Concepts

The Long Tail

User Generated Content

Wisdom of crowds

Learning from spaghetti sauce

The Long Tail

How is this important?

What is Web2.0?

What is Web2.0?

Please… Less…

Web 2.0 – Travel 2.0

• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content

Why should you listen?

$114Billion

53%

73%

65%

57%

Emergent trends

• Online research• Tailored markets• Custom trips• Information Brokers

Do they find you?

If they don’t find you, they find your competitor

How does this happen?

• Online conversation• Social Media

Oh So Web 1.0

Let’s go Web 2.0

Remember

• It’s about the conversation• You must be there• You must participate

Web 2.0 – Travel 2.0

• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content

Web 2.0 – Travel 2.0

• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content

Web 2.0 – Travel 2.0

• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content

Web 2.0 – Travel 2.0

• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content

Blogging

Blogs• Diary/Editorial Style• Trackbacks/

Comments• Syndication• Dynamic

Websites• Corporate/PR writing• Discussion Forums• Linking/SEO• Static

Web 2.0 – Travel 2.0

• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content

Mashups

Moving from:Web1.0 -> Web2.0

Where does all this fit in?

Implications

• You don’t control your brand.• Interactions online• Opinions matter more• Getting lost in the long tail• What is your online strategy?

What you can do now

• Spend more time on the internet• Join the conversation• Use social media• Do some SEO (where do you rank?)• Analytics with your clients• Don’t build your own Myspace – yet• Build your community

Web2.0 Travel Tools

• Wikitravel.org• Gadling.com• Geekytraveller.com• Virtualtourist.com• Go2sa.co.za

Keep in touch!Uno de Waal

uno@goldee.co.za

This presentation available:www.unodewaal.com