Unmarketing And The Webful Brand

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Somesso, London UK, 2009

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UnmarketingAnd The Webful Brand

Stowe Boyd

About Me

Why Unmarketing?

Reaching Edglings

Impacts on Brands

Webfulness

UnmarketingAnd The Webful Brand

Stowe Boyd

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 · Web viewconstructs of the pyramid of brand equity, including brand salience, brand performance, brand imagery, brand judgments, brand feelings, and brand resonance, are investigated
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