Unlocked London - General Session

No 11 cavendish

square

11 july 2013

london

Thursday, July 11, 13

welcome & introductions

your unlocked team

• Garry Prior • Jennifer Boles• Nigel Beighton• Wayne Walls• Alex Brandt• Leo Packham• Jason Smith• Many other Rackers!

get involved!

• Social Media• Q&A at the end of each session

@rackspaceUK #RAXunlocked

why unlocked?

•Cloud as a Business Strategy•Cloud Savvy at Rackspace •Cloud Freedom •Application Fit in the Hybrid Cloud

The Next Cloud is the Hybrid Cloud

nigel beightonCTO, Rackspace INTL

“Our goal is to create the most CLOUD SAVVY

customers in the industry”

OPENSTACK TRAINING

Rackspace KnowledgeCenter

GET SMART ON CLOUD

HYBRID CLOUD

PRIVATECLOUD

HYBRID CLOUD

"I'm convinced 2013 is going to be the year of the hybrid cloud infrastructure." — Tracy Corbo, principal research analyst at Enterprise Management Associates.

“Savvy IT organizations are devising a hybrid IT strategy that is built on internal and external clouds”— Gartner 2013 Cloud Planning Guide

"Three quarters of firms using IaaS today use or plan to use a hybrid cloud strategy”—Forrester Research, 2013

“2013: Year of the Hybrid Cloud”

• All apps run best in the public cloud

• It’s always cheaper to run on public cloud

• Everything can be automated in a public cloud/(So who needs support?)

3 MYTHS OF PUBLIC CLOUD

HYBRID CLOUD: THE RIGHT FIT FOR ENTERPRISE

Lowest Total Cost? Depends on your needs.

MUTLI-TENANT & GENERALIZED

SINGLE TENANT& SPECIALIZED

PUBLIC CLOUD PRIVATE CLOUD DEDICATED SERVERS

Security

Performance

Reliability

Per Unit Cost

Utility Billing

Security

Performance

Reliability

Per Unit Cost

Utility Billing

CONTROL FLEXIBILITY

On-PremiseData Center

Public CloudIaaS

simpler

PROVISIONING

CONTROL

FLEXIBILITY

ELASTICITY

SECURITY

EXPENSE

PLANNING

PERFORMANCE

months

$$$$$ (capital)

$ (operating)

minutes

$ (operating)

Dedicated Hosting

CONTROL FLEXIBILITY

Public CloudIaaS

simpler

PROVISIONING

CONTROL

FLEXIBILITY

ELASTICITY

SECURITY

EXPENSE

PLANNING

PERFORMANCE

months

$$$$$ (capital)

$ (operating)

minutes

$ (operating)

Dedicated Hosting

months

$$$ (capital)

On-PremisePrivate Cloud

CONTROL FLEXIBILITY

Public CloudIaaS

simpler

PROVISIONING

CONTROL

FLEXIBILITY

ELASTICITY

SECURITY

EXPENSE

PLANNING

PERFORMANCE

months

$$$$$ (capital)

$ (operating)

minutes

$ (operating)

Dedicated Hosting

months

$$$ (capital)

On-PremisePrivate Cloud

Hosted Private Cloud

$ (operating)

DEVELOPERS RULEThursday, July 11, 13

The changing priorities of IT

http://www.serena.com/index.php/en/solutions/app-dev-delivery/infographic-application-development-priorities-2013/

DELIVER APPS FASTER

BETTER ALIGN WITH BUSINESS

EXPAND USE OF AGILE

INCREASE INNOVATION

HOW COMPANIES WOO DEVELOPERS

NOT JUST CLOUD PROVIDERS

HYBRID CLOUD GIVES DEVELOPERS THE MOST POWER

• Hybrid Cloud is the Next Cloud

• Hybrid Cloud Gives Developers the Most Power and Freedom

• Developers with Power Drive Innovation

KEY TAKEAWAYS

“Developers are the most-important constituency in technology. They have the power to make or break businesses, whether by their preferences, their passions, or their own products”

- STEPHEN O’GRADYTHE NEW KINGMAKERS

thank you!

hybrid cloud CASE study

Wayne wallscloud evangelist

HubSpot’s ROCKET SHIP

2%Public Cloud Instances Fail

OPERATIONAL COSTS MATTER

2% 20%Public Cloud Instances Fail

Instance Turnover

OPERATIONAL COSTS MATTER

99.99%

WE NEEDED MORE RELIABILITY

Target Up Time

BETTING ON

Diablo

11/2011

108 Cores0.9TB RAM

BETTING ON

Diablo Essex

11/2011 8/2012

108 Cores0.9TB RAM

224 Cores1.8TB RAM

BETTING ON

Diablo Essex Folsom

166169

11/2011 8/2012

1/2013

108 Cores0.9TB RAM

224 Cores1.8TB RAM

2004 Cores21TB RAM

BETTING ON

GRIZZLYThursday, July 11, 13

Public Cloud

Private CloudPublic Cloud

Private CloudPublic Cloud Bare Metal

Image Parity

Bare-metalPublic Private

EFFICIENCY!

INCREASE IN EFFICIENCY

Efficiency in the Same Workloads

accelerating cloud into youR business

Current Stage of Application Development

DEDICATED PHYSICAL

PRIVATE CLOUD

ITO/HOSTING

PUBLIC CLOUD

90% of Workloads Remain In-House...

40%PRIVATECLOUD {

Q. For each of the following, what percentage is deployed on the different service delivery platforms?

FINANCIAL MANAGEMENT SOFTWARE

STRUCTURED DATA STORAGE AND...

BATCH WORKLOAD EXECUTION

ONLINE TRANSACTION PROCESSING...

UNSTRUCTURED DATA AND STORAGE...

PRODUCTIVITY/COLLABORATION

IT SYSTEMS MANAGEMENT

HUMAN CAPITAL MANAGEMENT

BUSINESS CONTINUITY AND/OR..

CUSTOM-BUILT APPLICATIONS

APPLICATION SERVERS (NON...)

DEVELOPMENT AND TEST

ERP 64%

Cloud Adoption Q. BIGGEST MOTIVATION FOR CLOUD USAGE

COST SAVINGS ON HARDWARE

FLEXIBILITY IN SCALING UP AND DOWN

QUICKER TIME TO MARKET

COST SAVINGS ON IT STAFFING/ADMIN

IMPROVED PRODUCTIVITY

DISASTER RECOVERY/BUSINESS CONTINUITY

SELF SERVICE DELIVERY

0% 10% 20% 30% 40% 50% 60% 70%

Top Cloud Related ProjectsQ. What are your organization’s top two cloud-related projects in the next 12 months?*

INTERNAL CLOUD

PUBLIC CLOUD ASSESSMENT

CLOUD EMAIL

PUBLIC CLOUD IMPLEMENTATION

INTERNAL STORAGE

INTERNAL MANAGEMENT

MANAGEMENT

INTERNAL CLOUD MIGRATION

NEW DATA CENTERS

MIGRATION

INTERNAL HARDWARE EXPANSION

DISASTER RECOVERY

0% 10% 20% 30% 40% 50%

Cloud Supports the Agile Business

Current State – IT

20%Innovating

& Running

Desired State – IT

80%Innovating

20%Sustaining& Running

20%Innovating

& Running

80%Innovating

20%Innovating

& Running

80%Innovating

20%Innovating

& Running

80%Innovating

Increase

Creation

Decrease

Low Value

Operations

Shift in ThinkingIncrease IT agility to address changing

business needs

Eliminate dependence on legacy infrastructures

Need to shift CapEx to OpEx

Focus resources on core strengths

Mitigating compliance risk

Gain transparency and control over cost models

Lack of IT staff

Need to expand globally

Need for common platform and/or infrastructure processes

0% 10% 20% 30% 40% 50% 60%

Source: Savvis 2012 Global IT Leadership ReportSurvey of 550 IT Execs

Reasons that drive organizations’ need to increase the percentage of infrastructure they outsource

Price Design Story

ROA vs. ROI

roi / roa / MC

•Return on Investment - Return on investment (ROI) is the concept of an investment of some resource yielding a benefit to the investor.

•Return On Agility - Operational advantages that can be easily measured such as ...

• Setting up infrastructure in minutes rather than months• Completing massive computational projects with a large number of resources quickly• Scaling architecture up and down to provide the needed IT resources only when you need them,• Deliver targeted IT solutions fast for individual business units

•Marginal Cost - The change in the total cost that arises when the quantity produced changes by one unit - or the cost of producing one more unit of a good

A Developer ExampleWhat do you value? $/request

Big Iron Virtualization Cloud

Your App Your App Your App

Servers Virtual Machines Instances

1M req/mo.08 per

1.4M req/mo.08 per

$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000

1M req/mo.08 per

1.4M req/mo.08 per

$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000

1M req/mo.08 per

1.4M req/mo.08 per

$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000

A Developer Example

SOME CHANGE

What do you value? $/request

1M req/mo.08 per

1.4M req/mo.08 per

$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000

A Developer Example

SOME CHANGE

1M req/mo.08 per

1.4M req/mo.08 per

$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000

A Developer Example

SOME CHANGE

REFACTOR

1M req/mo.08 per

1.4M req/mo.08 per

$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000

A Developer Example

SOME CHANGE

REFACTOR

1M req/mo.08 per

1.4M req/mo.08 per

$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000

A Developer Example

SOME CHANGE

REFACTOR

Cost Considerations

Infrastructure

•How many customers can we serve today?

•How easy would it be to scale?

•Focus on innovation; allow cloud providers run infrastructure

•Does in-house make sense?

Cost Considerations

Developers

•Developer time translates to $$$

•Apply where it matters

•Be realistic about engineering time to do it yourself

•Choose tools that scale

The Agility Conversation

•Degree of Change Over Time

•Number of times over a period of time a business reinvents itself

•Ability to Adapt to Change

•Relative Value of Change

•Amount of revenue made as a direct result of changing the business

•Price is not Everything, Measure Agility

•Innovation Wins, Developers Are Awesome

•Categorize Application Resource Footprints

BREAK10:45 - 11:00

everything as code

WHAT IS CLOUD?

most common responses• Self-service• On-demand• Metered• Resource pooling• Broad network access

NIST DEFINITIONS

Public CLOUD

The cloud infrastructure is provisioned for open use by the general public It may be owned, managed, and operated by a business, academic, or government organization, or some combination of them. It exists on the premises of the cloud provider.

Public CLOUD

The cloud infrastructure is provisioned for open use by the general public It may be owned, managed, and operated by a business, academic, or government organization, or some combination of them. It exists on the premises of the cloud provider.

Private cloud

The cloud infrastructure is provisioned for exclusive use by a single organization comprising multiple consumers (e.g., business units). It may be owned, managed, and operated by the organization, a third party, or some combination of them, and it may exist on or off premise.

Private cloud

The cloud infrastructure is provisioned for exclusive use by a single organization comprising multiple consumers (e.g., business units). It may be owned, managed, and operated by the organization, a third party, or some combination of them, and it may exist on or off premise.

hybrid cloud

The cloud infrastructure is a composition of two or more distinct cloud infrastructures (private, community, or public) that remain unique entities, but are bound together by standardized or proprietary technology that enables data and application portability (e.g., cloud bursting for load balancing between clouds).

hybrid cloud

The cloud infrastructure is a composition of two or more distinct cloud infrastructures (private, community, or public) that remain unique entities, but are bound together by standardized or proprietary technology that enables data and application portability.

multi-cloud

• Solutions that combine one or more public clouds with one or more private clouds.

• Has potential to introduce complexity -- but is it worth it?• Is API abstraction healthy?

devops

• Culture and work methodology• Tooling• Deployment strategies• Measure all the things• Automate all the things

code version control

test all the things

Gerrit

DEFINE

SIMULATE

ENFORCE

REPORT

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infrastructure as code

DEFINE

SIMULATE

ENFORCE

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SIMULATE

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SIMULATE

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SIMULATE

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REPORT

• Facing the same problems faced by developers:• What version of infrastructure is in production• Issues are found, fixed and redeployed quickly• How do we test as we develop

• Follow development best practices:• Tag, branch and release code that define infrastructure• Coverage lifecycle over various stages, e.g., dev, QA, etc• Continuously test

5 PILLARS OF CLOUDINESS

wayne wallscloud evangelist

FIVE PILLARS OF CLOUDINESS

1 2 3 4 5

Parallel Modular Horizontal Agile Secure

parallel

• Multiple work streams• Get things done faster• Avoid deadlock

modular

• Decouple applications• Small units of work are more manageable• Partition tolerance

horizontal

• Scale out, not up• Eliminate single point of failures• “Pets versus livestock”

• Innovation velocity• Development practices• Quality control

secure

• Establishing trust• Security domains• Partnership, who is responsible for what

BUSINESS technical

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