University of Tennessee - Facebook and Twitter: Getting Started

Facebook and Twitter: Getting Started

February 24, 2011

Gavin BakerDirector of Digital Media

gbaker@moxleycarmichael.com@gavinbaker

Hi, I’m Gavin.

Bob WilsonDigital Media Manager

bwilson@moxleycarmichael.com@BobinMotion

Hi, I’m Bob.

We Represent the Best

IntroductionsWhat’s your name?What do you do?ORWhat do you hope to learn?

ScheduleIntroductionsSession IClass ActivityBreakQ & AClass ActivitySession IIQ & A

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“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.” – wikipedia.com

How many...?

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Social Media

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Time spent on social networking sites increased 277% in 2009. - Nielsen

Web users spend 6 hours a month with social media. - Nielsen

18% of all new content found online, is found through social media. - Nielsen

Why should you care?

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Why should you care?

Web users are 51% more likely to buy from your brand if they follow you on Facebook.

And are 60% more likely to recommend your brand. - eMarketer

70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen

86% of companies of the Fortune 100 use social media. - Burson-Marsteller

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“If you dislike change, you’re going to dislike irrelevance even more”

Eric K. Shinseki, Secretary of Veterans Affairs

What if people talkbad about us?

THEY MIGHT ALREADY BE –

you just might not know it!

Almost 600 million members + 500,000-750,000 accounts daily Over 200 million on mobile Over 70 translations #1 in web traffic (Google #2)

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Common Questions

Personal & Business

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Common Questions

facebook.com/help

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How do I block or unfriend?

Block = still friends, but you can’t see updates or contact

Unfriend = they are no longer in your friend list

Go to that person’s profile

At the bottom of the left column, under friends choose Unfriend or Block

You can unblock quickly, but adding back after unfriending requires the friend request process again.

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How do I delete my account?

Deactivate = still exists, but no longer shows up. Can reactivate.

Delete Permanently = gone forever. Must recreate. Note: not all references will be deleted!

Go to your profile, then Account, then Deactivate Account

Permanent harder to do. Go to this link and submit:

moxcar.com/removefb

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How do I make a name link?

Works with friends and with Liked pages.

Great for promotion!

As you type status update, start with @ symbol, then first letter.

Facebook drops a list of friends and Liked Pages

Choose the one you want to link to.

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How do I make a name link?

Works with friends and with Liked pages.

Great for promotion!

As you type status update, start with @ symbol, then first letter.

Facebook drops a list of friends and Liked Pages

Choose the one you want to link to.

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Other Specific Questions?

What are 5 things you could connect with on Facebook? People to friend, pages to like, pages to favorite.

Break

Class Examples

Over 110 million users Over 40 million mobile users 55 million daily tweets Search power

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Semantics

Tweet = a public message on twitter. E.g. I’m going to tweet this

Direct message (DM) = private message on twitter to/from another twitterer

Follower = someone who receives your updates on twitter

Hashtag = use of the # sign to group tweets e.g #UTsocial

Retweet (RT) = share someones tweet

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Getting started

Picking a name is important

•Represent you

•Easy to remember

@gavinbaker

@moxcar

@bobinmotion

@starbucks

@cmmoxley

Halftime. Georgia 17, Ga Tech 3.Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin’)9:33 PM Nov 28th from TinyTwitter

@moxcar

Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD412:03 PM Apr 19th from web

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Example

What name should we

use on Twitter?

a) @KnoxRestWeek

b) @KRWeek

c) @KnoxvilleRW

d) @KnoxEatWeek

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4 Reasons why

Great to meet people locally

Good low-barrier network

Keep in touch with industry connections

Stay updated with competitors

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Who to follow?

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Who to follow?

Use to find people in your industry or interest:

www.twellow.com

Locally

a)@cmmoxley

b)@erronious

c) @suzytrotta

d) @saulyoung

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5 Things to remember

1.Tweets are public

2.Anyone can see them

3.Represent your brand

4.They can spread very fast

5.Have fun

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Example

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Good example

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What is….?

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Wrap up

1.Tweets are public

2.Anyone can see them

3.Represent your brand

4.They can spread very fast

5.Have fun

Class Examples

Questions?Moxley Carmichaelgbaker@moxleycarmichael.comhttp://moxcar.com/newstreak

Gavin BakerMoxley Carmichaelgbaker@moxleycarmichael.com865 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com

Contact

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Cross post

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Where to start

Updates, pictures, video

Long-form content, subject matter expert

Pictures and video

Video channels and embedded video

Short public engagement, active audience

Where you are and what’s popular

Online professional networking

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Case Study

Bobble Brush Toothbrush Stand

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Case Study

Bobble Brush Toothbrush Stand

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What now?

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Status updates

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Case Study

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Facebook Pages

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Awareness

Engagement

Traffic

Framework

5115

Start with your schedule

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Build your actions

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Network. Build. Engage.

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How others use social media

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http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf

http://www.emarketer.com/Article.aspx?R=1007568

http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/

http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/

http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/

http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf

http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/

http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/

http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/

References

5815

Find Nemo

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Where to start

Updates, pictures, video

Long-form content, subject matter expert

Pictures and video

Video channels and embedded video

Short public engagement, active audience

Where you are and what’s popular

Online professional networking

126 million (2009) Say what you want Promotion Influence Search power

Blogs