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Agents will explore which social media websites and tools are the most effective in sharing information and establishing relationships online.
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www.LindaDavis.infowww.LindaDavis.info
Understanding Social Media
www.SlideShare.net/LindaDavis
The Rules:
• Some of what I say today is my opinion. You can probably do it bigger, better, or different.
• It is more about good content than it is about technology.
• Anything I say today could be outdated tomorrow.
• Social media is a conversation.
Beginner
Intermediate
Advanced
Ubergeek
Why engage in
social media?
If you close your eyes, social media is not going away.
Social Media Video 2013 - Erik Qualman
2012 NAR Technology Survey
“A primary benefit of social media is the ability to reach out to consumers, even when they are NOT ready to contact you.”
P.S. Millennials (gen Y) are using social networking to make big picture decisions.
Are you committed enough to use social media as a tool?
Social Media is simple – but that doesn’t mean it won’t take some time, creativity and enthusiasm.
“If you want to become an expert (at anything), you’d better be obsessed.”
-Ted Coine
What is your social media goal?
• More likes?
• More friends?
• Make money?
Have fun?
• Highest level of Candy Crush?
My goal is to become a valuable resource and as a result, build
relationships.
Who is your audience?
$old another hou$e how do we spell closing? Let me $ee if I po$$ibly can remember.......Hmmmm OH yeah it'$ coming back to me now. It'$ called: ************** M O N E Y ************** that green $tuff
Who is your audience?
• Other real estate agents?
• Potential relocating clients?
• Other users with a shared interest?
My primary audience? Members of my local community.
How Social do I Need to be?
Are you there to meet them?
Where are your potential clients?
Take Advantage of your Summary
Take Advantage of Your Experiences.
Recommendations
Who should you be?
Facebook Personal Profile??
Facebook Business Page??
Facebook Group?
Consider combining personal and business in one post.
My facebook tips for a Page:
• Don’t create a page because you think you should.
• Don’t name your page after your company* or yourself.
• Don’t use the word real estate in the name of your page.
• Facebook is more about content than it is about technology.
• Stay focused on a location or topic.
• Comment and like other pages in your area or niche.
• Use photos, photos, photos!
One of my goals as a real estate agent is to become a valuable resource.
Become a Resource
Create a Facebook Community Group
Difference Between a Facebook Page and a Group
Pages
Communication: Page admins can share posts under the Page’s name. Page posts appear in the feeds of people who like the Page and their friends.
Groups
Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events.
https://www.facebook.com
My facebook tips for creating a Group:
• Facebook is more about content than it is about technology.
• Stay focused on a location or topic.
• Post regularly, changing up your type of content.
• Become a resource.
• Encourage Community Involvement.
• Have fun.
• Have rules.
• Invite Movers and Shakers to Participate
Twitter - You answer the question “what are you doing?” and you are sharing that status with the group of people who have chosen to follow you. At the same time, you are following the status updates of the people you’ve chosen to follow.
http://twitpic.com/135xa
To help “get” TWITTER
Start Listening
By Following andBy Searching
search.twitter.comnearbytweets.com
http://www.hootsuite.com
Website = StaticBlog = Dynamic
Combination of Both?
Simply Des Moines
Steps to take before blogging
1. Read and learn from other bloggers
2. Define your audience
3. Decide on a blog platform
Life in Bonita Springs
Saint Paul Real Estate Blog
Simply Ledyard
Simply Des Moines
Steps to take before blogging
1. Read and learn from other bloggers
2. Define your audience
3. Decide on a blog platform
Don’t try to blog to the world. Focus on a Hyper Local or Niche market.
Steps to take before blogging
1. Read and learn from other bloggers
2. Define your audience
3. Decide on a blog platform
If you can use word . . .
Blogging Platforms
Blogger
Wordpress
Typepad
Tumblr
Rebel Mouse
If you can use email or “word” you can blog. Really.
Tumblr.com
Rebel Mouse is your Social Media Front Page Which Includes Your Updates on:
YouTube
Google+
Slide Share
Plus anything you want to link to or post directly
Rebel Mouse can become your blogging platformhttp://www.rebelmouse.com/lindadavis
Creating a Blogging Plan
Blog a minimum of once a week
Plan regular features
Have a “blog ideas” notebook
Add photos & video for interest
Carry a camera everywhere
You will need a video camera (your phone?)
And some tools…
Videolicious (App) – Customize your videos ($60 a year)
Animoto - Creative videos for free or from $5 a month
Or just your phone or camera………………
Frank Llosa – Northern VAFrankly Realty
P.S. Video is about 50 times more likely to show up on page 1 of search engine results.
Create a You Tube Channel
Ways to use Video?
Instructional Videos
Using video to provide neighborhood information
Testimonials
Cyndee Haydon – Clearwater Florida
Testimonials
http://www.youtube.com/watch?v=0cgg-thPe0E
Using an email newsletter to become a resource
Email Marketing
1. Narrow your focus
2. Be consistent
3. Keep it personal
4. Provide good content
Constant Contact
Mail Chimp
Sendicate.net
paper.li
Other Social Media Networks
Why Do I Use Pinterest?
To Drive Traffic Back to my HUBTo Become a Resource
For Personal Research and Curating
www.Pinterest.com/LindaDavisinCT
• Activate Your Account
• Choose a Username
• Upload Your Profile Picture (or logo)
• Write a short bio – Don’t forget keywords!
• Link your Facebook and Twitter accounts
• Add the App to your Mobile Devices
How To Get Started With Pinterest.
How To Get Started With Pinterest.Plan Ahead – Name Your Boards (Be creative, use keywords)
Foursquare
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