Understanding Google's Panda Update

Adam de JongMarketing Manager

Understanding Google’s Panda

Update

AgendaWhat is the Panda Update?Why Google changed searchDoes Panda impact you?The opportunityThe National Seed ProgramAction planQ&A

The Panda Update

Key Panda QuestionsCan visitors easily navigate your site?Is it obvious what each topic page is about?Is the content original or aggregated?Do the ads obscure user access?Is the primary focus the user need or the business need?Is the content on the page authoritative and valuable?Does it answer the query better than other sites?

Why Google changed search

Improve User Experience

Does Panda Impact You?

Sites Helped By PandaLots of strong, fresh contentGood use of blogEasy navigation, good user experienceLow bounce rate, high time on site, strong conversion rateWebsite is a subject authority Optimized for seed keywords and a basket of related keywords to create a content themeBoost in traffic for several pages and across many search terms

Sites Hurt By PandaLack of unique, fresh contentPoor onsite optimizationPoor site navigation, too much ad clutterHigh bounce rate, low time on siteNo social media, no blogPoor user experience

The Opportunity

The 3 Pillars of SEO

Create More Quality Content

Improve Website Navigation

Social Media Integration

Improve Website Performance

The National Seed Program

Nationalseedprogram.com

Identifying Themes

Creating Themes

Your action planFree review of your competitors’ site authority: http://nationalseedprogram.com/Social media integrationAdd blog/blog more oftenMeasure your site’s page speed: http://pagespeed.googlelabs.com/Free conversion audit of your siteImprove your landing pages, lower

your bounce rate and boost time on site

Conclusion

Q & A