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Key Issues and Trends Updated about Ubiquitous web2.0, Life Web, Web as Life Platorm
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Ubiquitous web2.0
February 2011
@JoSanKu
Life WebWeb as Life Platform
Mobile Internet Computer
Personal Computing
Desktop Internet Computing
Mobile Internet Computing
Mini Computing
Mobile Internet
Computing
web2
Me & We
• 24H PC: Anywhere Participation
• Web in Pocket
• RealTime Interaction
• Sensors: Eye, Ear, Location, Motion
• SNS+Communication
Mobile Internet Computer
Mobile Only
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
?
Personal Computing
Desktop Internet Computing
Mobile Internet Computing
GoogleAOLeBayYahoo!Yahoo JapanAmazon.comTencentAlibabaBaiduRakuten
Naver
MicrosoftCiscoIntelAppleIBMOracleEMCDellHPCompag
Winners Winners Winners
Source: Mary Meeker 2009 Web 2.0 Summit Presentation
The First Wave
web2.0
(1990~2009)
web 2.0 is all about harnessing
collective intelligence using the web as a Platform
October 2004
Data Inside
Collective intelligence applications depend on managing, understanding,
and responding to massive amounts of
user-generated data in real time.
What is Next? What is web3.0?
The Semantic Web?Virtual reality?
The social web?The mobile web?
Smartphone Revolution24 H PC
It is all of those, and more.
Web Squared
The Web becomes more closely integrated with the real world via sensor-based
smart phone applications. Web Squared is another way of saying
"Web meets World”
June 2009
How Does Web Meet World?
Web
World
Web1.0 Web2.0 Web2
web2
web2.0web1.0
1990 2005 2010 2013
web2 Web Square, Mobile web2.0
by @josanku 2010
web2.0
web2
Life, Business, Culture…
How Fast?
2013 2014http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
iphone was a byproduct
Before After
Mobile +
Pad
web2
Me & We
web2+2
Mobile Computer Anywhere
Pad Computer Everybody
Web meets World
WebOn-line
WorldOff-line
Ubiquitous web2.0
web2.0 + (mobile + pad) Web2.0 + Anywhere + Ev-
eryoneWeb = Life (World)
Online=OfflineWeb as Life Platform
Life Web
Ubiquitous web2.0
web2.0
1990 2005 2012
web1.0
web2
PEOPLE
Life Webubiquitous web2.0
web2
Ubiquitous we-b2.0
The Second WaveBig Big
Ubiquitous we-b2.0
web squared
SOCIAL
REALTIME
LOCATION
Page to People
Social WebWeb for People’s Social Interaction and Community
Friends Colleagues Customers
Anyone
Conversation & Interaction
Implicitly, Explicitly
Page to People
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
Social Networking > Email Usage…
Users Time
July 2009 November 2007
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
More Time for SNS
YouTube
Google.com
Msn.com
Yahoo.com
Web1.0
Read
Web+SocialInterest Focus
Read/Write
Relationship: Community
Social WebPeople Focus
Relationship: Social GraphOpen PlatformConversation
Facebook Open Graph
Open Social GraphSocial Plug-insSocial Utility
PCService/Information Desktop
Internet Bandwidth ISP
1995 2000 2005
Value
PeopleMobile
2010~
Entertainment
Advertising Information Learning Shopping
Search
Social Web As A Platform
Media
Busi-ness
Market-ing
Politics Govern-ment
Social Utility Connecting You with
People
f8, Connect, Open Graph
500K Apps80K Web Sites
Facebook Connect
Open Graph50,000 Web Sites A Week
• Registration + Login
• Engagement
• Growth
Mobile Facebook
100K Mobile Users
Platform for Mobile Apps
SNSFast Growth + Low Penetration
Ads on mobile phones
Web banner ads
Search engine ads
Branded Web sites
Ads in magazines
Ads on radio
Ads on TV
Ads in newspapers
Requested email updates
Consumer opinions posted online
0% 20% 40% 60% 80% 100%
Recommendations from friends/family
Trust Based FilterWisdom of Crowd, Friendsourcing
Growth
Time
Information and knowledge
Human absorptive capacity
Social Filter
Evolution of Filter
Social Web Trends• Mobile
• Light & Casual
• RealTime
• Location
• Game
• Commerce• Marketing• Enterprise• Convergence • Data• Social Computing
Convergence: Mobile SNS Devices
Facebook + Skype
Mobile
Social
Mobile Social Web
24H Participation
Social Web in Korea
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
SNS: Cyworld -12% Y/YGlobal Phenomenon, Facebook Leading, Though Many Regional Strongholds
Twitter & Facebook in Korea
Twitter: 430K May2, 2010
無主空山
Page to Stream
Realtime Web
From Pages to Stream
24H ParticipationLight and Casual
Collective Mind
Thread, Pipe, ChannelNot Social Network, But Information Net-
work
Twitterverse: Twitter Open Plat-form
Information Creation & CirculationBefore/After Twitter
@josanku
Conversation FlowFollow
Twitter Platform• RealTime Web
• Light Relationship
• Casual Conversation as Contents
• RT: Social Filter, Distribution, Creation
• RealTime Interest Graph. Collective Mind
• Viral Spreading
• New Ecosystem: Twitterverse
• Link as Simplest API
• Privacy vs Publicacy
Geolocation
Location Web
6,000 location-based iPhone apps, 900 Android apps and 300 BlackBerry apps
http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php
Popular Location-Sensitive Apps
UrbanspoonLoopt
BrightKite
Gowalla
AroundMe
Foursquare
Yelp
Moxim-ity
Whrrl Bliquo
SocialSNS: Communication & Conversation
GameCompetitionChallengeReputation
LocalLocal InformationLife LoggingReward
Funny
Informative
Friendly
Mayor Specials
Foursquare Platform
• Check-in: Presence
• Local+Social+Game
• Online+Offline: Social Media for Real Life
• Revenue Models
• Expand to Other Social Objects: People,
Book, Songs, Location
Tweet or Checkin @Pusan+
Single+
House at Seoul
User, Sensor, Ar-chive
Data Web
More Data OpenSensor Generated User Generated
1. Data Web
Redefining Collective Intelligence: Sensory Input
User generated content
Sensor generated data
Information Shadow
Fun, Race, Inter-active
Gamification
Social Game
We Rule
Top 10 Social Games in Facebook Apps
Source: AppData.com
Frontierville, has 650,000 same-sex marriages
10 major games1,300 employees
13 studios across 6 countries6 acquisitions in the last 6 months
320,000,000 people have engaged 400 people focused on new IP
Market Value: EA < Zynga
Playing for High Stakes in the New App Economy
Mark Pincus (Zynga)
Social Game Dialtone: “In Five Years, Connections Will Be To Each Other, Not The Web;
We’ll Be Dial Tones”
Gamification
New Time & SpaceAugmented Real-
ity
Time and Space Redefined
Internet of Things
M2M: Machine to Machine ?
Enterprise2.0
The use of social media marketing?
http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf
Marketing
web2.0 GenerationEmployee, Partner, Customer, Anyone
Company2.0
Made in/for/by People
Fast Innovation Flat Communication
Learning by Doing
People Value
Culture
Vision Market
Biz Models Services
Strategy
Risk
Customer Relationship
Company1.0web2.0
Security
Static, stable
Systemic Process
Company2.0
Hierarchical
Closed
Top Down
Control & Command
Enterprise2.0BizModel2.0
Participate
Open
ShareCollective Intelligence
Social MediaAttention Economy
New Money?????
Hierarchy to Flat Creative Network
Command & Control
Creative Collaboration:
Communication and Decision Making
Email Overload toWiki Collaborative Intelligence
Ad as Content
Ad
Global MarketMobile App
Store
Global App Economy
is .
Social, OfflineeCommerce
Future Online is Offline
2~5% vs 20~80%
Challenge
Local ServicesTrust System
Social Interaction OverloadPrivacy and Security
Data OwnershipRevenue Models
Digital GapDigital Smog
iPhone/Apple
TGIF: We, Audience
. - /History of the Internet
Social Computing
Mobile Computing
Pad Computing
CChange
Matter of Recognition?
돌리고 돌리고 ~ Start Small
Think Big, Start Small, Move Fast
Move!
EmpowerPeople
Life Web Enabler
http://www.scribd.com/doc/48589047/Top-Mobile-Internet-Trends-2011-from-KPCB
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