"Twitterville" By Shel Israel

Preview:

DESCRIPTION

My Trade Book Review for Public Relations

Citation preview

Review By Sarah Monahan

Author, Shel Israel

Follow Shel on Twitter:

@shelisrael

Or his blog:

http://globalneighbourhoods.net/

Or LinkedIn:

http://www.linkedin.com/in/shelisrael

Social Media’s #1 Fans

Coauthor of the book, Naked Conversations with Robert Scoble

(That’s Scoble)

Shel

and is the founder and CEO of SIPR, his public relations agency. He is

also part of the Red Sox Nation.

Attended Boston University,

As well as Northeastern University,

Shel also…

Through Twitterville, I Have Learned That…

Twitter took 2 weeks to be created

Twitter was founded by:

Ev Williams

Biz Stone Jack Dorsey

The Big Debut!

South By Southwest in Austin, Texas

It’s Followers

Hungry? Why Wait

A guy once placed an order for a breakfast burrito via Twitter

The Good Thing is…

Companies began listening

And I also learned,

>

People like knowing they are talking to a

person

More than they do to a logo

And that Twitter is big in the airline industry…

“Folks, this is your captain speaking…just sit tight and relax”

Especially in times like this…

Hudson River Crash

January 15, 2009

And, did you

know…

Our President, BarackObama

(or at least someone paid) also Tweets!

One of the best things I’ve learned,

Is how Twitter is now being used for great causes

To My Surprise

The impact on customer service is

greater

Brand loyalty and customer

relationships are stronger

And small businesses are able to reach global neighborhoods

More on the subject…

Attention, Students!

(They are totally tweeting…)

Sarah MonahanFollow me on Twitter!

@samonahan

Or email:

Sm00307@georgiasouthern.edu

And Facebook!

Recommended