Twitter - How To Training 05-02-11

AIMEE ARRINGTONDIRECTOR OF COMMUNITY ENGAGEMENT

AND MEDIA

HOUSTON APARTMENT ASSOCIATION

TWITTER…Really?

Agenda

What is Twitter and why should I care?Is it worth my time and how do I use it for my

business (and to help HAA)?Twitter Ettiquette and Relationship Building.Questions and Advice

Optional: Post-Program Hands On Session Create your account Get one on one help

HTTP: / /MASHABLE.COM/WHAT-IS -TWITTER/

What Is Twitter?

Sample Industry Tweets

Examples

MAYBE…

Is it Worth My Time?

How Do I Use Twitter for My Business?

How Is HAA Using It?

@HAAOnlinehttp://twitter.com/#!/HAAOnline To Promote Events like #HAAEXPO2011To Communicate with Multifamily Industry

ProsTo Educate Houstonians About Renting and

HAATo Communicate with and Pitch to ReportersTo Communicate with Elected OfficialsTo Share Good NewsTo Build Relationships

Good Examples

Twitter Resources

Mashable Guide to Twitter (dozens of great articles and how-to blog posts) http://mashable.com/guidebook/twitter/

Charity Hisle’s top 100 Multifamily Twitter Users to Follow (we’re #76) http://www.sociallyengagedmarketing.com/2010/10/to

p-100-twitter-recommendation/