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Rick Morgan's presentation for Webinar by InsuranceCampus.org March 19, 2009
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Twitter and Insurance - you have to be kidding!
By
Rick Morgan
Rick Morgan Consulting
March 19, 2009
Webinar
“Social Media Perspectives For The Insurance Industry”InsuranceCampus.org
3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com
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What is it?
“Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length.” - Wikipedia
Think SMS one-to-many
3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com
3
What’s the Point?
• Introduction– Ice-breaker
• Community
• Conversation
• Trusted Relationship
Photo by szlea
3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com
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Why Should I Care?
• Brand– Personal/Professional
• Search/Research– Dynamic
• Service
• Subject Matter Expertise
• Trusted Relationship
Photo by CiaroCarol
3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com
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• Go to Twitter.com– Click on “Join”
• Fill out basic information– User name will be what people – see with an @ symbol in front of it.
• Set up your profile– Use your real name– Use a picture of you– Think of your bio as an introduction not an elevator
pitch.
Taking the Plunge
Photo MacAllenBrothers
3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com
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Plunge Con’t.
• Find people to follow– See if friends are on Twitter (email) - see
who they follow.– Search for topics that interest you.– Use apps like Twellow and Mr. Tweet to
find local people and people with like interests.
3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com
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Join the Conversation
• Treat Twitter like a conversation • Set aside some time each day• Listen, join in, share, engage,contribute
and add value and have some fun.• It is more than just “What are you
doing?” - think about what is important and interesting to you and your followers - what are you thinking?
3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com
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Five Stages
3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com
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Insurance Tweeting
Some of the Insurance folks I follow on Twitter:
@siegelagency, @insurancedude, @nibbyp, @insurancecvg, @ijournal,@lkittell, @Acord_forms,@afeldt,@amercollectins, @CindyCSA, @tassmannn, @insurancehelper, @insusrancenet, @insuranceSite, @Katieherbst, @KittyA, @patalexander, @stevetn, @chriskinsman
3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com
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Resources• App -TweetDeck• Video - CommonCraft - Twitter in Plain English• Book - Twitter Power: How to Dominate Your
Market One Tweet at a Time
Cell: 720.244.8945
Visit me at: Web Site | LinkedIn | Facebook | Twitter | FriendFeed | BlogInsuranceCampus.org profile
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