Twitter 101

FSC Interactive

Andy Kutcher

“You can’t tiptoe into social media. You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there. “

Dave Saunders, madisonmain.com

What is Twitter

Cocktail Party Rules of Engagement

– Don’t talk all about yourself

– Find the people who interest you

– Try to add value to the conversation

– Follow up with your new friends

Speaking the language

RT @fscnola hosting a #socialmedia101 training session this morning!

Twitter Translator

Saaay What?

Replies

@ denotes a Tweet sent to another Twitter user.

@TiffanyStarnes see you in the park tonight!

Retweet

Like forwarding a message in e-mail. This helps grow community and makes people feel good.

RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0

Direct Message

DM is a private message that you can only send to those who follow you.

D Adeletiblier Here’s my e-mail address andy@fscinteractive.com

Hashtag

# makes a term into a keyword that is searchable, also used to imply sarcasm or humor

@tiffanystarnes is speaking in tongues at #socialsummit

@nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames

Sign me UP!

Sign Up

Fill out your profile

Find and Follow People

Content

What are you doing?…in 140 characters…

Your Own Content

Other People’s Content

Whatever is Relevant

Responses to People

Photos and Videos

Why Does This Matter?

Because……people use Twitter

Customer Feedback

Deals & Specials

Giveaways

Customer Service

• Drive sales• Increase newsletter database• Generate leads• Recruit employees• Foster Facebook growth

To accomplish goals:

How Often Do I Need to Tweet?

As Often as Possible.

Post: When You Have Content

Post: Whenever You’re Comfortable

Don’t Post: If You’re Just Regurgitating

How Do I Use Twitter For My Business?

With the Right Tools

Customize Your Twitter Page

Manage(on your computer)

CoTweet

Hootsuite

Tweetdeck

Manage(on the go)

Beauty in Brevity

Share Photos and Videos

Who’s My Community?

People Talking About You, to You or With You. People In Your Industry. People In Your

City.Basically, everyone.

www.search.twitter.com“search term” near:zipcode

www.Listorious.com

• @wdsu• @The_Gambit• @FSCnola • @Fleurtygirl• @Official_Saints• @hornets

A Few to Follow Locally

How Do I Track Success?

Great Question!

Success = ____________?

“A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”

- Coach Mike Krzyzewski

Bit.ly

Who.Unfollowed.Me

TweetStats

Measuring Success on TwitterReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/

Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com

BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/

TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com

OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics

Prove It…

Lots of businesses, big and small, have seen tremendous success with

Twitter.

More on this story: http://www.informationweek.com/news/hardware/desktop/217801030

In the 2009, Dell made $3 Million+ pm sales from Twitter related deals using their twitter handle @DellOutlet.

Beth Kanter Raised Money

…she raised over $2500 in just 90 minutes by challenging highly connected geeks to tap into their extensive Twitter networks.

More on this story: http://www.time.com/time/printout/0,8816,1905125,00.html

In the 2009 Iran Election, Twitter provided real-time, on the ground perspective of what was going on from the point of view of the citizens living it. Whenever traditional media and mainstream media have been blocked or fail to cover the situation entirely, Twitter often provides a real-time, accurate portrayal of things going on.

NOLA Brewing Trends After Canning Line Announcement

Last Friday, NOLA Brewing made the announcement on Twitter that, thanks to a loan, they were planning on launching a canning line within six months.

In less than 2 hours “NOLABrewing” was a trending topic on Twitter.

In less than 2 hours, the Twitter bit.ly link had been clicked more than 200 times and has been clicked over 550 times in the past four days.

A New York Times reporter saw the announcement on Twitter and went to the brewery that afternoon for an interview with Kirk Coco.

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