Tweeting from events

TWEETING FROM EVENTS

Frithjof PetscheleitAugust 29, 2013

KCR Okanagan Volunteer Opportunities Fair

• Information for visitors• Motivation to come out• Promotion for the event• Involvement of Sponsors• Feature Participants

Set up your Twitter account

What’s the #hashtag?

Where can people see your tweet?

Let’s go

What Twitter account to use?

Event / Organization

• Unified voice• Only need to follow

account• Building a following• How large is the

network?• Will you maintain it

between events?

Your own account

• Using existing network• If you talk about the

topic more often you will have your interest group following already

• Crucial to use the #hashtag

• Make sure you have a clear custom image1

• Make sure you have a bio2

• Turn off sharing to other networks!3

Set up your own Twitter account

Set up your Twitter Profile

@yourname– Short– Unique– Try to stay away from Numbers and _– Branding– Easy to type– Easy to remember

Set up your Twitter Profile

• Avatar– Image size 81 x 81 pixel– Clear head shot– Square Logo– Branding– No .gif wiggly pictures– No dogs, kids, trees……

Many people remember you by your Avatar rather than your name!

Don’t change too often!

What to Say?

• Focus on conversations• @mentions are like

email addresses• Listen and learn• Share (RT)• Build relationships

What to tweet?

• Pictures• Results• Stories• Impressions• Spectators• Weather…..

Include!

• Include @mentions if you can– (google: name, last name twitter)

• @mention Sponsors especially if you see their logo

• @mention spectators that are tweeting to encourage them to use the #hashtag

What is a #hashtag?• Hashtags create links to

pull a topic together• Users can save and

follow a #hashtag stream

• Only messages with the correct #hashtag appear in the stream

• Analytics available

Don’t• Link Facebook and

Twitter• Auto – DM!• Only tweet once• Tweet only a link• Send out the same

message and link to many

Helpful Tools• Tweetchat

Where can people see the stream?

Summary

• Use #hashtag• @mention • Pictures are great!• Don’t forget sponsors and spectators

• Have FUN!

QUESTIONS?