Tumblr The Most Powerful Automotive Marketing Tool (that nobody's using right)

Tumblr

JD Rucker

Director of New Media

The Most Powerful Automotive Marketing Tool

(that nobody's using right)

Presenter

JD Rucker

Director of New Media

Office: (774) 538-9338

jrucker@tkcarsites.com

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What Tumblr Can Do

• Rank for your Name

• Support other social media

profiles and properties

• Be a link-building source

• Be your “social hub”

• All of this and more… in 15

minutes a week or less

Tumblr Basics

• Go to Tumblr.com

• Create an account

• Use the dealership name

as your primary blog

• Pick a theme

• Add Twitter

• Start posting

Tumblr Dashboard

Tumblr for Reputation Management

• Reputation starts (and often ends)

on Google

• Google Reviews are the most

important (by a slim margin)

• Page-One results are the next most

important

• Tumblr Ranks

Bridging Reputation and SEO

• ½ - ¾ can be “quick

content”

• Use as much unique

content as possible

• Talk about the dealership,

the area, the OEM, and

the industry

• Nostalgia plays well on

Tumblr

SEO and Link-Building

• Links are “do follow”

• Mix in diverse link sources

• Anchor the links properly

• Use only in unique blog

posts or “quick blurbs”

• Alternative to Twitter for

index-linking

Pro-Tip Time

PRO-TIP

Supporting Other Social Properties

• Venue for videos and

images

• Auto-feed blog posts

• Landing page for Twitter

and Facebook

• Event albums

Social Media Hub

• Learn the system and Tumblr can be

the destination AND the referrer

• Social-News-Friendly

• Pros can build a local “Empire”

15-Minute a Week Plan

• Put it on your calendar 3 days a

week

• Post a video that you made or liked

(check OEM YouTube if necessary)

• Write up a 1-3 paragraph blurb (or

full blog post if you’re up to it) and

schedule for the next day

• Scan a tag or the pages you’re

following for reblog opportunities

• Rinse. Repeat.

Tumblr, Facebook, and More

The 2012 Automotive Social Media

White Paper is Nearly Complete.

Reserve Your Free Copy Today!

http://siteby.tk/asmwp2012

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