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- 1. TOWS ANALYSIS OF BY SHIVANGI JANI (24) VAISHALI SOLANKI
(25)
- 2. Type INTRODUCTION Founded Founder Name Created Headquarter :
: : : KEY People : : : Industry : Website : Area Served Public 1946
Masaru Ibuka Akio Morita By combining Sonus(Sound and Sonic) and
Sonny(Little Son) Japan Worldwide Kazuo Hirai(CEO), Sir Howard
Stringer(Chairman of Board) Consumer Electronics Entertainment
sony.net
- 3. MISSION To experience the joy of advancing and applying
technology for the benefit of the public. vision To create exiting
new digital entertainment experiences for consumer by bringing
together cutting edge product with latest generation content and
services.
- 4. The SWOT Matrix
- 5. Strengths: Weakness: Innovation Maintaining Quality Brand
strength Product differentiation Wide cover spectrum over multiple
market multiple function International expansion Product pricing
Picture industry Corporate Governance Opportunities: Threats: Asset
Light Competitors competition strategy T.V. category & gaming
segment investing T.V. Business expansion Network initiative
International market penetration Global economic recession
Electronic network security Greening Standard Compliance
- 6. SWOT / TOWS Matrix To develop strategies that take into
account the SWOT profile, a matrix of these factors can be
constructed. The SWOT matrix, can be changed into what is known as
the TOWS Matrix that is shown on the next slide:
- 7. SWOT / TOWS Matrix Strengths TOWS Analysis Opportunities S-O
Weaknesses W-O Strategies Strategies Threats S-T W-T Strategies
Strategies
- 8. Strengths: Innovation Quality Brand strength Product
differentiation Wide cover spectrum over multiple market
Opportunities: Asset Light strategy T.V. category & gaming
segment investing T.V. Business expansion Network initiative
International market penetration Threats: Competitors competition
Global economic recession Electronic network security Greening
Standard Compliance Weakness: Maintaining multiple function
International expansion Product pricing Picture industry Corporate
Governance
- 9. SWOT / TOWS Matrix S-O strategies pursue opportunities that
fit well the company's strengths. W-O strategies overcome
weaknesses to pursue opportunities. S-T strategies identify ways
that the firm can use its strengths to reduce its vulnerability to
external threats. W-T strategies make a defensive plan to prevent
the firm's weaknesses from making it susceptible to external
threats.
- 10. SWOT Interactions
- 11. CONCLUSION Although other electronics firms are taking
market shares and profits, the innovative spirit and quest of
excellence and perfection cannot be copied. Sonys main task is to
integrate its talent by placing common goals and priority for this
increasing competitive market. With strategy and luck, Sony could
become a great firm as it was and will be.
- 12. SOURCES www.sony.co.in (15-07-2012)
www.awardmarketingservices.com (15-07-2012) www.sonynet.com
(15-07-2012) www.wikipedia.org/wiki/Sony (14-07-2012)