Top 5 Social Media Tactics Every School Should Implement

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TOP 5 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT

What one social media question would you like answered today?

Let us know here:

http://bit.ly/schoolsOut

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Frank BarryInternet Strategy, Blackbaud

@franswaa

YOUR HOST FOR TODAY

#BBSOCIAL

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SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA

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www.NonprofitSocialNetworkSurvey.com

DOWNLOAD THE REPORT TODAY

Get the INFOGRAPHIC also … http://bit.ly/npsocial

FACEBOOK UP 30%TWITTER UP 81%

9 OUT OF 10 NONPROFITS ARE ON FACEBOOK

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STAFFING?75% of nonprofit organizations have ¼ or less of an FTE.

STAFFING ON THE RISE75% OF NONPROFITS ALLOCATE ½ FTE

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FUNDING GROWS BUT43% OF NONPROFITS ALLOCATE $0 TO SOCIAL

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FUNDRAISING STILL LACKINGNOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL

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TOP 3 FACTORS FOR SUCCESSStrategy. Priority. Staffing.

StaffingStrategy Prioritization

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TOP 5 SOCIAL MEDIA TACTICSFOR INDEPENDENT SCHOOLS

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STICK TO 3 PLATFORMS

B L O G / F A C E B O O K / T W I T T E R

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WHICH SOCIAL NETWORKS?Focus time on Facebook and Twitter. Use Others to support efforts.

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NARROW IT DOWN TO 2

S E E S M I C / B I T . L Y

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BIT.LY http://bit.ly

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BIT.LY :: SHORTEN

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BIT.LY :: TRACK

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SEESMIC http://seesmic.com

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SEESMIC :: MOBILE, DESKTOP, WEB

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SEESMIC :: BIT.LY INTEGRATION

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SEESMIC :: MANAGE EVERYTHING

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SEESMIC :: MANAGE FACEBOOK

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SEESMIC :: MANAGE TWITTER

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SEESMIC

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SEESMIC :: EASILY ADD A LINK

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SEESMIC :: EASILY ADD A PICTURE

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SEESMIC :: EASILY SCHEDULE UPDATES

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FOLLOW A 3 STEP

PROCESS C R E A T E / S H O R T E N / S H A R E

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Create Shorten Share

FOLLOW A 3 STEP PROCESS

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MEASURE AND ANALYZE

U S I N G G O O G L E A N A L Y T I C S

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SETUP

• Campaign Landing Page > http://www.yourdomain.com/campaign

• Email https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12-schoolsout&utm_content=Fundraising

• Facebook https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12-schoolsout&utm_content=Fundraising

• Twitter https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12-schoolsout&utm_content=Fundraising

• Blog https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising

• Website Home Page https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12-schoolsout&utm_content=Fundraising

• Print Piecehttps://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12-schoolsout&utm_content=Fundraising

http://gaconfig.com/google-analytics-url-builder/

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RESULTS

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RESULTS

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MONITOR THE SOCIAL WEB

T U R N I N G T H E M E G A P H O N E A R O U N D

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• Events• Keywords• Local Content

• Organization Name• Names of Key Staff• Program Names• Campaigns Names

• BackTweets.com• Google Alerts• Social News Sites

• Search.twitter.com• SocialMention.com• IceRocket.com• BoardReader.com

WHAT YOU SHOULD BE LISTENING FOR?

THE TOOLS YOU SHOULD BE USING

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PULLING IT ALL TOGETHER IN IGOOGLE

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WORKSHOP: SOCIAL MEDIA LISTENING

VIEW & DOWNLOAD

Slideshare.net/ChadNorman

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CREATE ENGAGING CONTENTW I T H O U T G R E A T C O N T E N T S O C I A L M E D I A I S U S E L E S S

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PHOTOS

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VIDEOS

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QUESTIONS

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MISSION

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TIMELY

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1. Keep Your Posts Short

2. Post Photos, Videos and Quotes

3. Post Consistently

4. Ask for your Fans Opinions

5. Ask Questions (true/false, fill in the blank, yes/no,

6. Try Posting “Fill in the Blank” Posts

7. Give Fans Access to Exclusive Information

8. Reward your Fans with Deals and Perks

9. Be Timely

10.Localize your Posts if they are Relevant to a Specific Audience

10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING

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WE’VE GOT MORE SOCIAL GOODNESS FOR YOU!

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Thank you!

frank.barry@blackbaud.com

twitter.com/franswaa

Let’s keep the conversation going…

Social Network Benchmark Report bit.ly/npsocial

Social Influencers Whitepaper bit.ly/npoSocialArchetype

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Questions?

www.NetWitsThinkTank.com