View
1.534
Download
4
Category
Tags:
Preview:
DESCRIPTION
An analysis of the Top 5 Indian Brands on Facebook and Twitter
Citation preview
www.indrashishghosh.com
Top 5 Indian Brandson
&
2011
ww
w.in
dras
hish
ghos
h.co
m80 MILLION +
Internet Users In India250 + Indian Brands Present
On Social Media
ww
w.in
dras
hish
ghos
h.co
m
The TopFive
ww
w.in
dras
hish
ghos
h.co
m
2.77 MN
2.74 MN
2.13 MN
1.82 MN
1.75 MN
Number ofFANS
(in millions)http://socialbrands.media2win.com/
ww
w.in
dras
hish
ghos
h.co
m
1 MTV India
• Fans: 2.77 MN
• Type: Product/ Service
Good use of profile Picture.
Pictures on top of pageWell utilized.
Relevant Page likes.
Effective engagement ofFans via occasional polls.
Useful timely information
ww
w.in
dras
hish
ghos
h.co
m
1 MTV India
• Fans: 2.77 MN
• Type: Product/ Service
Same landing page for fans and non fans (no fan gating).
Absence of welcome page.
3-4 wall posts per day.
ww
w.in
dras
hish
ghos
h.co
m
2 TATA Docomo
• Fans: 2.74 MN
• Type: Tele- communication
Good use of profile Picture.
Effective Fan gating.
Well utilized welcome Page.
Brand relevant content on wall.
Thoughtful promotion of offer on welcome page
ww
w.in
dras
hish
ghos
h.co
m
2 TATA Docomo
• Fans: 2.74 MN
• Type: Tele- communication
Pictures on top of wallseem random.
Posts only once or twicea day.
Content could be morefan engaging.
No likes by page itself.
ww
w.in
dras
hish
ghos
h.co
m
3 Vodafone Zoozoos
• Fans: 2.13 MN
• Type: Community
Good use of profile Picture.
A featured fan includedin profile picture.
Photos on top are relevantto the brand
Personalized style of writing.
Effective promotion throughwall posts.
ww
w.in
dras
hish
ghos
h.co
m
3 Vodafone Zoozoos
• Fans: 2.13 MN
• Type: Community
Absence of welcome page.
No likes by page itself.
Fan gating not utilized.
Wall posts could be more engaging.
Inconsistent posting on wall
ww
w.in
dras
hish
ghos
h.co
m
4 Mumbai Indians
• Fans: 1.82 MN
• Type: Sports Team
Good use of profile Picture.
Effective engagement of fans via posts.
Relevant Page likes.
Consistent updates on team.
ww
w.in
dras
hish
ghos
h.co
m
4 Mumbai Indians
• Fans: 1.82 MN
• Type: Sports Team
Pictures on top of wallcould be used better.
No call to action onwelcome page.
Only one post per day.
ww
w.in
dras
hish
ghos
h.co
m
5 Axe Angels
• Fans: 1.75 MN
• Type: Product/ Service
Good use of profile Picture.
Effective call to action(fan gating).
Links on welcome page.
Relevant to brand pictureson top of wall.
Good fan engagement through multimediaupdates
ww
w.in
dras
hish
ghos
h.co
m
5 Axe Angels
• Fans: 1.75 MN
• Type: Product/ Service
No likes by page itself.
3 -4 posts a day.
ww
w.in
dras
hish
ghos
h.co
m
Key Take Aways• Utilize the given space for profile picture.• Have a welcome page and an effective call
to action to like the page.• Engage fans by interesting content.• Post on wall 6 – 7 times a day•Make good use of the images above the
wall.• Have a personalized style of writing on
wall.• Have relevant page likes.
ww
w.in
dras
hish
ghos
h.co
m
The Top Five
ww
w.in
dras
hish
ghos
h.co
m
3.02 L
2.99 L
2.44 L
1.66 L
1.31 LNumber of
FOLLOWERS(in Lakhs)http://socialbrands.media2win.com/twitter/index.php
MTV India
Daily Health Tips
NDTV
Twitter India
Times Of India
ww
w.in
dras
hish
ghos
h.co
m
1 MTV India
• Followers: 3.02 L
• Type: Product/ Service
Good use of backgroundimage.
Effective use of hashtags
Exclusive tweets by celebs.
Good follower engagement via tweets.
9 – 10 tweets per day
ww
w.in
dras
hish
ghos
h.co
m
1 MTV India
• Followers: 3.02 L
• Type: Product/ Service
Could tweet more times a day
ww
w.in
dras
hish
ghos
h.co
m
2Daily Health Tips
• Followers: 2.99 L
• Type: Service
Website URL promoted inbackground image.
Useful information tweeted.
Links to relevant web pages tweeted
ww
w.in
dras
hish
ghos
h.co
m
2Daily Health Tips
• Followers: 2.99 L
• Type: Service
Background image could be branded better
Could leverage hashtags more effectively
Followers not retweeted often
Tweets only 2 -3 times a day
ww
w.in
dras
hish
ghos
h.co
m
3 NDTV
• Followers: 2.44 L
• Type: News
Frequent tweets giving real time news.
Links to relevant stories and articles in tweets
15 -16 tweets per day.
ww
w.in
dras
hish
ghos
h.co
m
3 NDTV
• Followers: 2.44 L
• Type: News
Could make better use of twitter background
Should leverage hashtagsmore effectively
ww
w.in
dras
hish
ghos
h.co
m
4 Twitter India
• Followers: 1.66 L
• Type: Digital
Relevant tweets abouttwitter in India
Effective use of hashtags
ww
w.in
dras
hish
ghos
h.co
m
4 Twitter India
• Followers: 1.66 L
• Type: Digital
Could use backgroundimage better
Irregular tweet frequency
Rare retweets of followers.
Fan engagement seems low
ww
w.in
dras
hish
ghos
h.co
m
5 Times of India
• Followers: 1.31 L
• Type: Media
Good use of backgroundimage.
Effective use of hashtags
Relevant tweets about current affairs and other news.
14 – 15 tweets per day
ww
w.in
dras
hish
ghos
h.co
m
5 Times of India
• Followers: 1.31 L
• Type: Media
Could engage followers more
Could leverage use of hashtags
ww
w.in
dras
hish
ghos
h.co
m
Key Take Aways• Utilize the background image effectively to
brand your organization.
• Tweet relevant information about your brand.
• Engage followers by asking questions via tweets.
• Tweet 10-15 times a day.
Images in presentation courtesy of:
Lets Socialize
www.wallpaperhd.org , www.freebestwallpaper.com, www.efreebackgrounds.com, www.thehindu.com, trekearth.com
www.indrashishghosh.com
www.facebook.com/indrashishghosh
www.twitter.com/I_Ghosh
www.linkedin.com/in/indrashishghoshMade By:-Indrashish Ghosh
plus.google.com/u/indrashishghosh
Recommended