Tools Galore in Online Communications

www.WomenWhoTech.com

Tools Galore in

Online CommunicationsWomen Who Tech TeleSummit

May 12, 2009

Need Help? Press *7 to un-mute phone lines

or call ReadyTalk Support at 1-800-843-9166

Panel: Natalie Foster, Rebecca Moore,

& Laura Quinn

Moderator: Amy Sample Ward

www.WomenWhoTech.com

Agenda:• Introductions

• Websites, Email & Constituent Management: Laura Quinn

• Social Networking & Twitter: Natalie Foster

• Google Earth: Rebecca Moore

• Panel Questions: Amy Sample Ward

• Open Q & A: Submit your questions throughout the presentation to the Moderator

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Introductions:

Natalie Foster

Currently, Director of New Media, DNChttp://www.democrats.org

Previously, Director Online Organizing, Sierra Club

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Introductions:

Rebecca Moore

Currently, Manager, Google Earth Outreachhttp://earth.google.com/outreach

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Introductions:

Laura Quinn

Currently, Director, Idealwarehttp://idealware.org

www.WomenWhoTech.com

Introductions:

Amy Sample Ward

Currently, Global Community Builder, NetSquaredhttp://netsquared.org

Blogger, Consultant, Facilitatorhttp://amysampleward.org

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Your Website is You, Online

For many online friends, your website is your organization.

Does it say what you want it to say?

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Some Website Tools

Simpler Sites: More Complex Sites:

And beyond…

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Email is a Critical Channel

Reach out to your constituents to let them know what you’re doing

Or ask them to take action

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But the Details are Critical

Who is the email from?

Is the graphic design clean? Does it depend on images?

Are there spam-like words in the text?

Are any calls to action clear?

Does it seem like they know who I am?

Is there an unsubscribe link and physical address?

What’s the subject line?

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Broadcast Email Tools for 501c3s

www.verticalresponse.com

• 10,000 emails per month free for 501c3s• After 10,000 emails, prices are reasonable.• Reliable and sophisticated, though complex in areas• Strong in deliverability and integration

Email Now www.networkforgood.org

• $29.95/month for up to 20,000 emails, and $2/thousand after

• Great template options, including custom designs for $199

• Reliable and sophisticated, though complex in areas

• Sustainable product and solid support from a nonprofit specialist

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Don’t Forget Your Constituent Database

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Social Networking & Twitter

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Google Earth Outreach

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Moderator Questions:

What do you think about the idea of organizations only using

social media tools as an online presence

instead of a traditional website?

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Moderator Questions:

How do you balance your online “spaces”,

interconnect your activities and communications?

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Moderator Questions:

We are all after real world changes,

so how do we measure our use of these tools on real world impact?

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Participant Questions:

Ask a question:

• Type your questions into the chat box on your ReadyTalk screen.

• You can also “raise your hand” with the feature on your ReadyTalk screen.

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Learn More!

WomenWhoTech.org

WeAreMedia.org

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Thank You!

Natalie Fosterwww.democrats.org

Rebecca Moore

earth.google.com/outreach

Laura Quinnwww.idealware.org

Amy Sample Ward

www.netsquared.orgAmySampleWard.org