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Description: Organizations are investing in enterprise social networks at an alarming rate. To gain the benefits of improving employee engagement, collaboration, and knowledge sharing requires you to look beyond technology deployment. Attend this session to learn how social tools can play a critical role, what strategies that can help drive organizational change. This session will help IT architecture and infrastructure personnel understand #esn adoption issues, the role of change management, and alignment of social tools with strategic business initiatives. As part of this session, we’ll also look at a customer case study on how Yammer is continuing to transform a global organization. Agenda: 1. Social Maturity – present how social enterprise networks have changed over the course of the past decade (atlassian, give, newsgator, sp2010, yammer) 2. Creating a Collaborative / Social Environment – what are some of the top ways organizations are changing the traditional collaboration model and the risks involved. 3. Enable business value – scenarios and opportunities to create business value 4. Change Mgmt models – what training, governance and adoption strategies work and where your organization fits.
Citation preview
The Value of Tribal Knowledge and Strategies to Increase Adoption
The world has become a giant network
Fasterresponses
Personalizedservice
Betterexperiences
Your customers expect more.
Yet, we continue to work like we always have
As a result,companies are being disrupted.
Today I Learned• Assess my organization’s social maturity• Effectively Work Out Loud• Enable business value without being disruptive
My name is…Challenging the status quo
Kanwal KhippleFounder, Principal Consultant
Creative Lead World’s 1st Office 365 based intranet and award winner
(Nielson Norman 2014).
.
You’ll love the way we work. Together.
User Experience
Business Strategy
Technology Architecture
Share is the new save
Social MaturityCrawl. Walk. Run.
Evolution of Social Mediums
IMEmailPhone Voice & Video
Social Networking
1 to Many
Work like a network?
• Awareness and embracing a new approach• Social doesn’t equal slacking• Open doesn’t equal insecure• Publish then perfect• Authoritative content is not the only kind that offers
value
Don’t over think social
Diffusion of “Social” Innovations
Maturity Model
How does your organization rank?
No Process Informal Process, Randomly Performed
Formal Process, Routinely Performed
Define and measure social metrics 1 3 5
Define objectives aligned with target audiences and social metrics 1 3 5Create a social engagement strategy with a tactical plan of action 1 3 5Select processes that fit social platform architecture and tactics 1 3 5
Social Maturity Rank Trial Phase 4-6 Transition Phase: 8-16 Strategic Phase: 18-20
The point is to extract learning FROM work, not impose more work
Adoption Model
• Baseline - define where you are currently and objectives for improvements• Plan a Pilot - prioritize social capabilities and define training, pilot and
standards• Training & Piloting - introduce non-disruptive social capabilities with
greatest potential value• Launch and Drive Success – communicate effectively on purpose and value• Adapt and Iterate - collect metrics, tweak processes as required and
integrate into how you operate
• Employee Connectedness• Culture Initiatives• Sharing Industry Articles &
News
• Replace Meetings• Team & Department FAQ
Sharing• Employee Recognition
• Streamlining Any Business-Related Function or Task
• Co-Authoring Content• Sharing Best Practices
If what you’re doing isn’t worth sharing, then why are you doing it?
“Social Enterprise is implemented 80% through organization culture and 20% through technology.”
- Gartner, September 2012
Transforming Culture + Deploying Technology
TechCulture
Work Out LoudLoud. LOUDer. LOUDER.
Social communities leverage an increasingly expensive asset – people – by allowing them to work out loud, connect with more people, establish trust, and find relevant information and solutions more quickly.
Rachel Happe
Which Communities, When?
When to Work Out Loud
Be your Organization’s Intraprenuer
Yammer & Your OrganizationTips for every organization
How to earn success
Why Yammer?
• One application for global communications.• Best solution to build our social
business & improve business agility.• Quick to implement.
Tips to increase adoption?• Used Yammer’s ‘Quick Launch’ plan.• Executive and HR buy in.• Yambassadors Team in every office.• Made it easy to reach for help.• Made it fun!
What does success look like?• Gave us the business agility & social business we needed.• Has become imbedded into business.• Continuous quarterly health checks.• Helped with our company culture.• Part of our normal work life.
Enable Business ValueGO where the community is.
Culture Move from Command and Control to Network: Open, Fluid, Fast
Listento conversations
that matter
Adaptand make smarter decisions
Growyour
business
Work like a network.
Come For The Content, Stay For The Community
#worklikeanetwork
Adapt
improvement in project collaboration
37 %Grow
of business leaders agree that internal social tools stimulate innovation
93 %
Red River, 2013Inside Communication, 2012
Listen
more visibility into other departments and office locations
76 %
Yammer, 2013
Deciding Factor for ESN?
Impact of ESN?
Ways to Drive Business Value
1. Encourage Sharing2. Capture Knowledge3. Lunch and Learns4. Yambassadors5. Praise an employee6. Enable Action7. Empower Employees8. Post an idea and ask for feedback9. Start a group
If everyone in the team narrated their work openly, we wouldn’t need any meetings to assess project status and we would gain a lot of time.
Jerden Sangers
Analytics Overview
56
Getting Started
• Take a snapshot to measure results over time
• Toggle the results between 7 or 28 days
Best Practice
s
• Work with your Community Manager to decide network analytics strategy
• Use this view to see if there is consistent growth
Questions to
Ask
1. Are messages being posted by a few people in your network? 2. How can you get additional member active and involved? 3. With the growth, what additional actions are needed?
Engaged Members
57
Getting Started
• Toggle the results between 7 or 28 days
• Engaged users have taken an action* in Yammer
Best Practice
s
• Use this view to see how many total members are in the network
• Engagement varies because of organizational uses of Yammer
Questions to
Ask
1. How are new members joining the network? 2. What could be done to increase the level of engagement?
* An action means the member has posted, replied to, Liked or Shared a conversation or Private Message, viewed a full conversation, or clicked
to expand a post.
Today I Learned• Where my company is in their social maturity• How to effectively Work Out Loud• I can enable business value without being disruptive
Got Yammer! Now what?
• Week 1 – motivate and engage the existing community• Week 2 – recruit and engage new employees• Week 3 – showcase the organization, network and
people• Week 4 – discuss what matters
Yammer Feature Cheat Sheet
Cultivate relationshipsAs in any good relationship, your followers require care and attention. Follow the five-step adoption model in this presentation to deliver high-quality content that addresses member needs and you‘ll not only grow your community, but also forge bonds and foster honest conversations with potential customers.
Thanks for listening, and happy posting!
Thank You
Kanwal Khipplekanwal@2toLead.com 416-888-7777
Connect. Collaborate. Share.
Chicago SharePoint Developers User Grouphttp://www.chdevspug.com/
Chicago SharePoint Users Grouphttp://www.meetup.com/sharepoint/
Office 365 Technical Networkhttps://www.yammer.com/itpronetwork/
Thanks to our sponsors!
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