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Do you know the proper way to move your website to a new web host or server without losing your search rankings? Do you know how to migrate your site rankings during a redesign? Senior Web Development Engineer Chris Canada shared a checklist of everything you need to do to make sure your website and your rankings make it to your new web host or web design. Chris' presentation is an actionable checklist that is helpful for both novices and pros alike. About Chris Canada Chris has been engineering complex WordPress solutions for some of the top brands in Austin and beyond such as Pioneer, France.com and WP Engine. Chris is currently a Senior WordPress Engineer at We Move WP, a WordPress migration & development service owned by Austin based Marketing Clique. The presentation is from the Austin Digital Marketing Meetup on October 22, 2013: http://www.meetup.com/affiliate-summit-austin/events/143647022/
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How to move your website and rankings to a new host
The Ultimate SEO Migration Checklist
Chris Canada
Server to Server
Redesigns
Domain Names
3 Types of Migrations
Migrations needing DNS changes should start with setting Time-To-Live to ~0
Always Remember!
Server-to-Server Migrations
Examples:Moving to a new web hostNew server in your clusterMoving to a new data center
Create & no-index new site
Move content & databases
Test site on new server
Server-to-Server Migrations
Remove no-index
Switch DNS
No-index old site
Server-to-Server Migrations
movewp.co/noindex
Website Redesigns
Examples:
Rebranding
Messaging Updates
Website Acquisitions
Sync page naming convention
Create & no-index new site
Back-up old site
Test new site
Website Redesigns
Page Audit with 301 Redirects
H1 & Meta Comparisons
Website Redesigns
movewp.co/pageaudit
Replace old site with new site
Remove no-index (if necessary)
No-index old site (if necessary)
Website Redesigns
Wildcard htaccess redirect
Domain Migrations
movewp.co/wild301
Examples:sub.domain.com to domain.comdomain.com to newdomain.com
Chris Canada
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